The Advanced Television Systems Committee (ATSC) yesterday approved the remaining standards that together comprise the ATSC 3.0 television standard. ATSC 3.0 is designed to provide additional flexibility via a mix of Internet and broadcast connections to enhance transmission, reception and delivery.
Broadly speaking, ATSC 3.0 merges broadband and IP video capabilities with local broadcast, as well as facilitates next generation UHD, HDR, and other advanced video technologies. Using the new standard, local broadcasters will be able to deliver video directly to mobile devices for example. Broadcasters will also be able to do more targeted, interactive advertising as well.
ATSC expects the first trial launches of ATSC 3.0 services and products to start later this year. In advance of those trials, there will be opportunities for stakeholders to contribute to work on conformance and compliance, as well as privacy and security issues, according to ATSC.
ATSC 3.0 Television Standard
South Korean broadcasters initiated ATSC 3.0 broadcast service focused on Ultra HDTV last year and plan to transmit next month’s XXIII Winter Olympics in PyeongChang using the new standard. American broadcasters hail the new standard and its Internet Protocol backbone.
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ATSC 3.0 is expected to be demonstrated in private suites and in various behind-the-scenes demonstrations at the annual Consumer Electronics Show, with consumer products likely to be introduced in 2019 or 2020.
“The 20 individual standards that comprise the release of ATSC 3.0 will give broadcasters the ability to utilize new transmission methods and finally bring together innovations in both over-the-air and broadband services,” said ATSC President Mark Richer, in a prepared statement. “In addition to our ongoing standards work, the ATSC has a very important role in educating stakeholders about how the technology works and assisting in implementation planning in the U.S. and other parts of the world.”
“Coupled with the latest innovations in display and audio technology, Next Gen TV, powered by ATSC 3.0, will offer a breathtakingly immersive viewing experience with access to an array of innovative and interactive information services,” added Gary Shapiro, President and CEO of the Consumer Technology Association, in a prepared statement. “While we forecast sales of digital displays to increase in 2018, we anticipate future growth will be driven in part by this exciting new technology and the amazing features it brings.”
