Atlantic Broadband, the nation’s eighth-largest cable operator, is rebranding itself as Breezeline, the company announced today.
The rebranding comes following the recent purchase of cable systems in Cleveland and Columbus, Ohio in September 2021, expanding the company’s reach to more than 1.6 million businesses and households across a wider region of the country than the Atlantic name reference states.
The company’s upcoming plans include the launch of Breezeline Stream TV, a cloud-based, web-powered video experience allowing customers to access live and recorded programs on the compatible device of their choice. The streaming TV service will begin in select Breezeline markets early this year, with additional markets being added throughout 2022.
Breezeline has also launched a series of new customer care initiatives, including enhanced self-service options, a new online experience and simplified pricing. A new customer app and other products and services are planned for release early in 2022.
“We’re no longer just an east coast provider, and we’ve long offered much more than broadband, so our company identity must evolve with us,” Frank van der Post, president of Breezeline, said in a prepared statement. “The name Breezeline marks the beginning of a new, exciting era of transforming our company through new growth, while also elevating the customer experience through enhanced customer care options, innovative products, and investment in the latest technologies.”
“The Breezeline name was chosen to convey our commitment to providing easy access to connected experiences for our customers,” added Julie Sullivan, vice president of Breezeline. “The Breezeline logo, a five-point pinwheel, represents our customers and the communities we serve, the innovation and services that enrich customers’ lives, and the elevated experiences we strive to provide in a seamlessly connected world. The pinwheel also implies motion – symbolic of both high-speed connectivity and the ease with which customers can interact with our company and services.”
Last May, Atlantic Broadband expanded in Virginia via a public-private partnership as part a major fiber expansion initiative that will extend connectivity to more than 70,000 additional homes and businesses in New Hampshire and West Virginia via ultra-fast Fiber-to-the-Home (FTTH) technology.