Press Release

Cellular South’s new Android™-Powered Smartphone Gives Consumers Access to Company’s Superior 3G Network, Unique Apps and Discover Center Support

Ridgeland, MS (September 21, 2009) – Cellular South, the nation’s largest privately held wireless provider, announced plans today to launch its first Android-powered smartphone, the new HTC Hero™. Consumers will be able to pre-order the device as early as October 5. The company is among the first U.S. wireless carriers to announce the availability of the highly acclaimed Android device with Google™ mobile services. The HTC Hero is the first of a variety of Android-powered smartphones Cellular South plans to offer in the near future.

Android-powered devices are one of the fastest growing device segments in the wireless industry with worldwide sales expected to soon eclipse the most popular smartphones on the market today, including the iPhone™, according to a March 2009 report by Informa Telecoms and Media, a London-based research house specializing in the mobile, broadband and television industries.

With the Android open source mobile platform, an advanced web browser and stylish look and feel, Hero is a great Android-powered phone and is poised to emerge as a popular device for consumers. According to Neil Mawston, director at Strategy Analytics, “Android has fast been winning healthy support among operators, vendors and developers and is now in good position to become a top-tier player in smartphones over the next two to three years.”

The HTC Hero, featuring Android, developed by the Open Handset Alliance™, a partnership of more than 40 global mobile industry leaders, will allow consumers access to thousands of the latest and most relevant wireless applications. The Hero also has built-in Google mobile services with synchronization, including Google Search™, Google Maps™, Gmail™, and YouTube™.

“Cellular South is excited to be among the first carriers worldwide to offer this industry-changing platform,” said Kevin Hankins, chief operating officer for Cellular South. “With Android Market™ and applications built on Android, combined with Cellular South’s superior 3G high speed mobile broadband network, we will continue to offer our customers the best products and experience available in the market. When you add the full support of our industry-leading online, in-store and now on-device Discover Centers, Cellular South will provide our customers an experience unmatched in the industry.”

Original Release

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