Altice USA said that it is rebranding its mobile service as Optimum Mobile.
Optimum Mobile will be the brand for both Optimum customers in the New York City tri-state area and Suddenlink, which serves customers in the west and mid-Atlantic states. Counting all of its lines of business, Altice USA has more than 5 million residential and business customers in 21 states.
The mobile service, which runs on the T-Mobile network, offers 1 GB, 3 GB and unlimited plans with unlimited talk and text starting at $14 per month. Customers can switch between data plans at any time with no fee and carry no multiline commitments or contracts. Cancellation is possible at any time.
“Today’s consumer demands reliability, speed and ubiquity when it comes to connectivity,” said Hakim Boubazine, Altice USA’s President of Telecommunications and Chief Operating Officer, in a press release about Altice Optimum Mobile.
“As we unify our brands under one Optimum brand, we will deliver on our promise to provide a consistent and reliable converged connectivity experience to all our customers inside and outside the home. So, whether it’s Gigabit speed internet service or Optimum Mobile service, customers can expect the most reliable coverage and speed wherever they are.”
Service providers of all stripes are trying to leverage the increasingly flexible technology in order to hit the optimal bundling strategy. Last month, Parks Associates released research that said that 41% of U.S. households use standalone service, which is broadband without pay-TV. That number, which is up 8% from the first quarter of last year, suggests that an increasing portion of people are cobbling together their own packages.
Parks found that mobile and broadband bundling is growing. The firm said that 19% of U.S. broadband households bundle mobile and home Internet services. That is up from about 15% in the first quarter of 2020 and from about 11% in the first quarter of 2019.
