Alltel Not Afraid to Take on Bigger Rivals

Alltel is confronting its larger wireless competitors head on with national advertising campaigns that mock them as uncool and inferior. The New York Times reports on Alltel’s latest marketing campaign, the Man Cave. Taking cues from GEICO’s successful cave man series, the Man Cave campaign combines interactive web properties, including a MySpace page, with national advertising spots that mock Alltel competitors as scheming against Chad, Alltel’s ‘cool’ employee. Despite its smaller size and less populous footprint (they are the fifth largest wireless company by subscriber count), Alltel is not conceding subscriber acquisition to anyone.