is confronting its larger wireless competitors head on with national advertising campaigns that mock them as uncool and inferior. The on Alltel’s latest marketing campaign, the Man Cave. Taking cues from GEICO’s successful cave man series, the campaign combines interactive web properties, including a , with national advertising spots that mock Alltel competitors as scheming against Chad, Alltel’s ‘cool’ employee. Despite its smaller size and less populous footprint (they are the fifth largest wireless company by subscriber count), Alltel is not conceding subscriber acquisition to anyone.

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