Verizon Oath Strategy: Mobile Usage Data is Our Oil and Oath Will be Our Oil Rig

Building “brands people love” will differentiate Verizon’s strategy for the digital media business it will operate when its Yahoo acquisition is completed and those assets are merged with Verizon’s AOL business, said Marni Walden, Verizon executive vice president and president of the company’s Media and...Learn More

Flurry: Communitainment Fuels 38.5 Percent Rise in Mobile App Usage

The average amount of time U.S. mobile device users spend engaged with mobile app content rose another 38.5 percent between 2015 and 2016, according to Yahoo’s Flurry market research unit. That follows a 108 percent increase between 2014 and 2015. Researchers attribute this rise, in...Learn More

Verizon AOL Yahoo Strategy: Armstrong Sees Opening to Help Businesses Build Brands Online

Now that Verizon has acquired AOL and announced plans to acquire Yahoo, some telecom-centric observers are finding the Verizon AOL Yahoo strategy perplexing. But it all makes sense if you understand marketers, according to AOL CEO Tim Armstrong. “We invested in a clear gap in...Learn More

$4.8 Billion Verizon Yahoo Purchase Shows Carrier Determined Not To Be a “Dumb Pipe”

After weeks of speculation, the Verizon Yahoo purchase was announced today as a “definitive agreement” requiring regulatory and shareholder approvals. The deal, valued at $4.83 billion, is the latest and perhaps biggest step in Verizon’s mobile content strategy. The Verizon Yahoo purchase “will put Verizon...Learn More

ComScore: Google Sites Unique Monthly Visitors Hit 248.4 Million

Google swept top rankings in comScore’s December 2015 Search, Digital Media Property and Online Video Rankings. Google Sites led the core search market in December, garnering a 63.8% share of search queries, as well as earning a first place online video ranking by attracting 181...Learn More

Desktop Video Market Share: Google Dominates, Says comScore

ComScore on November 20 released market research reports ranking the leading digital multi-platform media properties and desktop online video services. Both online media sector rankings are based on market data drawn from comScore’s Media Metrix (MMX) Multi-Platform and Video Metrix services. Google continued its reign...Learn More

Yahoo Details Network Practices for Free NFL Game Streaming

Yahoo went to great lengths to assure that the more than 15 million unique viewers in 185 countries who watched the first live, free, worldwide Web streaming of a regular-season NFL football game on October 25 experienced video quality better than TV. The platform Yahoo...Learn More

Report: YouTube Continues to Lead Online Video Views, Facebook is Closing In

The number of  online video views by Americans on desktop computers fell just shy of 195 million in September, according to the latest comScore Video Metrix report, which pegged the number at 194.8 million. Google sites continued to attract the most ¨eyeballs,¨ while AOL was...Learn More

Social Media Satisfaction: ACSI Finds E-Business Gains

Greater satisfaction among social media users led to higher overall customer satisfaction with e-business (e-commerce) in the US, according the 2015 American Customer Satisfaction (ACSI) E-Business Report. In terms of US customer satisfaction, e-business conducted through social media under-performed for some five years, ranking near...Learn More

NFL and Showtime Join Growing OTT Streaming Movement

The move to deliver content over-the-top via Internet streaming got another boost yesterday. Two well-known brands announced streaming efforts.The dominant sports brand, the NFL, announcing they will stream an NFL game in the upcoming season and pay-TV premium channel Showtime is launching an OTT channel,...Learn More

ComScore: Google, Facebook Are Most Popular Online Video Sites

Some 191 million Americans used their desktop computers to watch online video in April, according to comScore’s latest Video Metrix report. Led by YouTube, Google sites continue to rank as the top video content property, attracting 152.8 million unique viewers in April. Facebook maintained its...Learn More

Super Bowl and Social Media: Usage Highlights Key Engagement Opportunities

NFL Super Bowl XLIX was the most-watched event in U.S. television history according to Nielsen. Examining mobile app usage during the event Flurry from Yahoo found that “the clear winner was Katy Perry and her half-time extravaganza.” Turning to the competition for consumer eyeballs, Flurry...Learn More

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