Verizon and NBA Expand Multi-platform Content and Technology Partnership with New Innovation Component

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January 17, 2018 — Verizon and the National Basketball Association (NBA) today announced an innovative, multi-year partnership that will deliver one of the most comprehensive video streaming offerings of NBA content – from live out-of-market games via NBA League Pass to highlights, fantasy basketball, original...Learn More

Verizon A+E Networks Deal Illustrates Growing Digital Reach

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Verizon has spent the past few years spending billions of dollars on digital media brands including Aol and Yahoo, generating questions about strategy and monetization. A new Verizon A+E Networks deal sheds some light on these questions. News of a distribution deal between programmers like...Learn More

Top Telecom Stories of 2017 (7 High-Profile, 3 Low-Profile)

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It was virtually impossible to miss some of the top telecom stories of 2017 –such as the recent Net Neutrality reversal or carriers’ ongoing 5G and fixed wireless activities. Some other important stories initially got a bit of attention but then faded from the collective...Learn More

New NFL Verizon Deal Removes Mobile Exclusivity for Games

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The National Football League and Verizon have launched a multi-year partnership in which Verizon’s digital and mobile media properties, including Yahoo Sports, will stream in-market and national games, regardless of mobile network. This new NFL Verizon deal eliminates Verizon’s previous exclusivity for mobile streaming of...Learn More

Verizon Oath Strategy: Mobile Usage Data is Our Oil and Oath Will be Our Oil Rig

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Building “brands people love” will differentiate Verizon’s strategy for the digital media business it will operate when its Yahoo acquisition is completed and those assets are merged with Verizon’s AOL business, said Marni Walden, Verizon executive vice president and president of the company’s Media and...Learn More

Flurry: Communitainment Fuels 38.5 Percent Rise in Mobile App Usage

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The average amount of time U.S. mobile device users spend engaged with mobile app content rose another 38.5 percent between 2015 and 2016, according to Yahoo’s Flurry market research unit. That follows a 108 percent increase between 2014 and 2015. Researchers attribute this rise, in...Learn More

Verizon AOL Yahoo Strategy: Armstrong Sees Opening to Help Businesses Build Brands Online

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Now that Verizon has acquired AOL and announced plans to acquire Yahoo, some telecom-centric observers are finding the Verizon AOL Yahoo strategy perplexing. But it all makes sense if you understand marketers, according to AOL CEO Tim Armstrong. “We invested in a clear gap in...Learn More

$4.8 Billion Verizon Yahoo Purchase Shows Carrier Determined Not To Be a “Dumb Pipe”

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After weeks of speculation, the Verizon Yahoo purchase was announced today as a “definitive agreement” requiring regulatory and shareholder approvals. The deal, valued at $4.83 billion, is the latest and perhaps biggest step in Verizon’s mobile content strategy. The Verizon Yahoo purchase “will put Verizon...Learn More

ComScore: Google Sites Unique Monthly Visitors Hit 248.4 Million

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Google swept top rankings in comScore’s December 2015 Search, Digital Media Property and Online Video Rankings. Google Sites led the core search market in December, garnering a 63.8% share of search queries, as well as earning a first place online video ranking by attracting 181...Learn More

Desktop Video Market Share: Google Dominates, Says comScore

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ComScore on November 20 released market research reports ranking the leading digital multi-platform media properties and desktop online video services. Both online media sector rankings are based on market data drawn from comScore’s Media Metrix (MMX) Multi-Platform and Video Metrix services. Google continued its reign...Learn More

Yahoo Details Network Practices for Free NFL Game Streaming

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Yahoo went to great lengths to assure that the more than 15 million unique viewers in 185 countries who watched the first live, free, worldwide Web streaming of a regular-season NFL football game on October 25 experienced video quality better than TV. The platform Yahoo...Learn More

Report: YouTube Continues to Lead Online Video Views, Facebook is Closing In

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The number of  online video views by Americans on desktop computers fell just shy of 195 million in September, according to the latest comScore Video Metrix report, which pegged the number at 194.8 million. Google sites continued to attract the most ¨eyeballs,¨ while AOL was...Learn More

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