Web 2.0
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FCC Goes Web 2.0
9/14/09 at 7:47 AM by Andrew Burger
The FCC announced the launch of a "crowdsourcing" website through Ideascale,, the latest example of how the agency is using Web 2.0 tools to improve transparency and foster greater public participation. Crowdsourcing is a new trend that aims to create collaboration among a given 'community' ...
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Time Warner Goes Hollywood With Viral Ad Marketing Strategy
10/21/08 at 8:46 AM by Telecompetitor  Time Warner Cable (TWC) is looking to take a page from Britney Spears and Paris Hilton with a new viral video marketing strategy called Fame Star. The new marketing strategy allows customers to create fictional biopic videos of themselves, chronicling their rise to fame, and subsequent fall. It’s a play on the Hollywood pop culture scene, represented by popular tabloid “journalism” outlets like ...
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Skype/MySpace Partnership Illustrates Web 2.0 Influence on Telecom
10/17/07 at 9:47 AM by Telecompetitor  Skype and MySpace are partnering to allow MySpace members to use Skype as a communications tool on their MySpace profile. MySpace has 120 million members across 20 countries. The partnership will allow MySpace members who are also Skype subscribers to insert a Skype button/widget in their MySpace profile, providing VoIP connectivity. PC-to-PC calling will be free, but MySpace will introduce a number ...
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Alltel Pushing Traditional Telecom Marketing Envelope
10/8/07 at 9:50 AM by Telecompetitor  Alltel has embraced Web 2.0 marketing methods, and appears to be seeing some success. Ad Week magazine examines some of Alltel’s web marketing strategies which includes MySpace pages and stand alone flash websites. The marketing campaigns feature Chad, Alltel’s fictional “cool” employee. Chad’s MySpace page quickly garnered 3,500 “friends” A stand alone flash website followed, centered on the ...
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