Streaming Vs. DVD: 41% Use Both, Says Nielsen

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The average American owns four digital devices and is increasingly using them to keep himself or herself entertained, according to Nielsen. But physical media — including purchased and rented DVDs — still play a key role, the research firm says. Nielsen points out that more...Learn More

OTT Video Demographics Report: Streaming Most Popular with Gen X

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Households in which at least one person is a member of Generation X (roughly 35-49) and those with children (17 and under) are much more likely to stream video and other over-the-top content. More than half (54 percent) of homes with kids view OTT content...Learn More

Parks: Over 8 Million U.S. Households Choose OTT over Pay-TV

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Over-the-top (OTT) video service subscription revenues will continue to exhibit strong growth, rising from nearly $9 billion in 2014 to more than $19 billion in 2019, according to new market research from Parks Associates. Nearly 6 in 10 (57 percent) of U.S. broadband households subscribe...Learn More

IAB: U.S. Smartphone Video Viewing Growth Hits 50% in One Year

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Twenty percent of consumers across 24 countries regularly stream longer-form video on smartphone screens, according to new market research from the Interactive Advertising Bureau (IAB). More than one-third (36 percent) said they stream videos five minutes or longer in length on their smartphones daily or...Learn More

NFL and Showtime Join Growing OTT Streaming Movement

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The move to deliver content over-the-top via Internet streaming got another boost yesterday. Two well-known brands announced streaming efforts.The dominant sports brand, the NFL, announcing they will stream an NFL game in the upcoming season and pay-TV premium channel Showtime is launching an OTT channel,...Learn More

DISH and T-Mobile Merger Would Allow T-Mobile to Keep Pace with Verizon, AT&T

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DISH Networks has amassed a war chest of wireless spectrum over the past few years, leading to intense speculation about their wireless intentions. We may have a little more clarity about those intentions. The Wall Street Journal is reporting that DISH and T-Mobile are in...Learn More

ABI VidiPath Forecast: 40% of U.S. Cable Households by 2016

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Certified DLNA (Digital Living Alliance) VidiPath devices will be used in 40 percent of U.S. cable TV households that subscribe to advanced services by 2016 and 70 percent by 2020, according to a new report from ABI Research. Based on a common set of industry...Learn More

OTT Video Revenue Forecast to Reach $32 Billion in 2019

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Revenue across the global over-the-top (OTT) video marketplace will reach $32 billion by 2019, according to the latest market data and forecast from Juniper Research. Ongoing growth in mature, developed markets such as North America and Western Europe and “the emergence of key OTT TV...Learn More

Accenture Media Consumption Survey: TV Screens See Sharp Decline

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People around the world are increasingly turning to a variety of consumer electronic (CE) devices – smartphones, tablets and gaming consoles, as well as portable and desktop PCs – to satisfy their need for entertainment. The emergence of the variety of CE devices and digital...Learn More

Nielsen Finds Strong Interest in Anywhere, Anytime Connectivity

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In a world where people are connected practically 24x7x365, it’s increasingly difficult to attract and hold the attention of people you’re trying to reach and engage. Indicative of the degree to which 24/7 connectivity is becoming the norm in industrialized society, Nielsen found that 76%...Learn More

Mobile Video Viewing Forecast to Surpass Desktop by 4Q 2016, TV Everywhere on the Rise

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Viewing of video on mobile devices is poised to surpass desktop viewing as early as 4Q 2016, according to the inaugural “Adobe Video Benchmark Report.” As a result, “mobile video advertising could be a big opportunity in the near future, as consumer eyeballs flock to...Learn More

With Smartphone Video Usage at 122 Million, Nielsen Looks to Capture Total Media Audience

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Spurred on by the need to better track and understand the flood of customer data flowing in through connected devices and digital media channels, media market research companies are racing to develop better methods and tools. Aiming “to total up audiences across devices and burgeoning...Learn More