Three Screens

+

Accenture: Loyalty is With Content, Not Provider

released a new study, the , which focuses on consumption of video content. They surveyed 14,000 consumers across the world to determine television viewing habits. Among key findings, survey results found that while content consumption is growing, it’s becoming more fragmented. Consumers are interacting with content across multiple platforms and their loyalty is increasingly with their content of choice, not the ...
2

Is Three Screen Convergence a Pipe Dream?

The , which concluded last week, had its fair share of three screen convergence discussion. The idea of delivering a converged and integrated video/entertainment experience to the TV, PC, and mobile device is all the rage right now. But I walked away thinking, that at least in the U.S., three screen convergence still remains a dream, except to and . Those ...
+

Verizon Joins “Three Screen” Olympic Club

Just a couple days after AT&T announced a , Verizon as well. Verizon will also offer Olympics content on the television, PC, and mobile device. It’s unclear if there are exclusive content deals with each carrier, or if subscribers of both services will have virtually the same experience. In addition to the three screen strategy, Verizon announced carriage of several NBC ...
  • Browse By Category

  • Connect With Us

  • Blog-Powered Website By ContentRobot