Parks: Antenna-Only TV Households are 15% of Broadband Households

Antenna-only TV households now comprise 15 percent of U.S. broadband households, according to new market research from Parks Associates. Antenna-only households have been on the rise since 2013, researchers note in “360 View: Entertainment Services in U.S. Broadband Households.” Parks also found a coincident decrease...Learn More

Entertainment Report: VoD Revenues Return to Growth, Strong 4K UHD Equipment Sales

U.S. sales of 4K UHD TVs, players and discs was strong in 2016, the first year they were available in retail shops, helping propel annual consumer home entertainment equipment spending 2 percent higher year-over-year (YoY) to more than $18 billion, according to a new 4K...Learn More

Report: U.S. Connected TV Penetration to Reach 60% by Year-End, 202 Million Users in 2020

The connected TV market will surge higher out to 2020, when U.S. connected TV penetration will represent 71.2 percent of U.S. Internet users and 60.4 percent of the national population in 2016, according to new market research from eMarketer. e-Marketer pegs this year’s growth rate...Learn More

CTA Foresees Record Breaking Black Friday Consumer Tech Sales

Researchers at the Consumer Technology Association (CTA) foresee a record-breaking Black Friday consumer tech sales. The number of Americans saying they intend to buy tech products from the Monday before Thanksgiving through Cyber Monday (Nov. 21-28) jumped 10 percentage points from last year’s level, according...Learn More

4K UHD Forecast Calls for 4.5 Million Sets to Ship this Holiday Season

Sales of 4K Ultra High Definition (4K UHD) TV sets are on the rise as prices decline, supply increases and a wider variety of screen sizes and new features, such as High Dynamic Range (HDR) and Wide Color Gamut (WCG), are introduced, according to the...Learn More

Millennial Video Habits: Heavy Usage, But Inclination to Show Dump

Young adults have voracious appetites for TV and video content, according to a new Millennial video habits survey from TiVo. Whether it’s delivered via conventional pay-TV or OTT services, Millennials don’t have a lot of patience, however, at least when it comes to the search...Learn More

Report: Successful Mobile Apps Advertise on TV

New market research results from the Video Advertising Bureau (VAB) reveals a strong link between successful mobile apps and TV ads for those apps. VAB found that there was a positive correlation between TV ad spending and mobile app traffic for 77 percent of the...Learn More

Survey: Netflix Popularity Twice That Of TV Among OTT Users

Streaming TV shows via Netflix is more popular than traditional ¨live¨ TV watching, at least among those who have been ¨exposed¨ to streaming via the Internet according to a new national Netflix popularity survey conducted by E-Poll Market Research. Survey respondents preferred streaming TV shows...Learn More

Survey: Most Popular TV Content Comes From Big 4 Networks

The anticipated demise of traditional TV broadcasting is greatly exaggerated according to TiVo, which in March sought to determine the most popular TV content sources by carrying out panel-based market research. The ¨Big 4¨ television networks took the top four places when TiVo asked panel...Learn More

Super Bowl 50 Viewer Engagement: Game Itself Was Tops, Says TiVo

This year’s collection of the most engaging Super Bowl commercials, promotions and game excerpts didn’t rise to the level of previous contests in terms of ¨sizzle¨ factor, according to TiVo, which makes a specialty of analyzing the Super Bowl as a media event. In contrast...Learn More

CTA Report: Social TV Use Leads Second Screen Behavior Among Millenials

Social TV use is the favorite second screen activity for millennials, with viewing other content during first screen commercials running a close second. Nearly 9 in 10 young adult Millennials (88%) are using ¨second screens¨ to augment their first screen experience, the highest percentage of...Learn More

4K UHD TV Sales Forecast to Exceed 330 Million by 2019

According to a 4K UHD TV sales forecast, sales of ultra high-definition TVs will surge higher to exceed 330 million units by year-end 2019, courtesy of data from¨Connected CE: Trends and Innovation,¨ a Parks Associates’ market research report released October 14. That’s an enormous increase...Learn More

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