With Smartphone Video Usage at 122 Million, Nielsen Looks to Capture Total Media Audience

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Spurred on by the need to better track and understand the flood of customer data flowing in through connected devices and digital media channels, media market research companies are racing to develop better methods and tools. Aiming “to total up audiences across devices and burgeoning...Learn More

Smartphone Growth Forecast to Outpace Tablets and PCs

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Smartphones will make up a growing share of the global market for smart connected devices (SCDs) over the course of this decade, “dwarfing both tablets and PCs in terms of shipment volumes,” according to a new forecast from the IDC Worldwide Quarterly Smart Connected Device...Learn More

Tablet Market Share Forecast: Lenovo to Take a Bite out of Apple, Samsung

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Introduction of “an array of new form factors” that appeal to a much broader base of consumers and “more agile players developing low-cost models” will drive the market share for the two dominant tablet market players – Apple and Samsung – down to a combined...Learn More

Ooyala Finds 34% of Online Video Views on Mobile Devices

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More than one-third (34 percent) of online videos viewed worldwide flowed through to mobile smartphone and tablet screens in 4Q 2014, highlighting another quarter of impressive growth, according to Ooyala’s “Q4 2014 Global Video Index” report. Increased production and greater consumer uptake of large-screen smartphones...Learn More

Flurry Finds Growth in Phablet Usage of 148% in One Year

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Skyrocketing in popularity, connected devices and apps have quickly surpassed both the Web and TV in terms of the time people spend consuming media. Smartphones (led by Apple’s iPhone) paved the way and tablets (with Apple again leading the way with the iPad) added to...Learn More

GfK: Phablet Share of Mobile Device Market Hits 12.8%

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Mobile phone users can’t seem to get enough of phablets – smartphones with screens of 5.5 inches and larger, according to the latest market research from GfK. Phablet sales have been outpacing overall consumer demand for mobile devices since Samsung’s launch of the Galaxy Note...Learn More

Report: Apple-Samsung Tablet Market Share Drops to 43 Percent

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Apple and Samsung – the world’s two largest tablet vendors – aren’t dominating the global tablet market to the degree they are for smartphones. Apple and Samsung’s combined tablet market share dropped to 43 percent in 2014 while growth in shipment volume slowed to 6.6...Learn More

NPD Finds Cellular-Connected Tablet Growth of 95% in One Year

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There were 116 million tablets in use across the U.S. as of 4Q 2014. Nearly 16 million (13.7 percent) are connecting to wireless networks via cellular data plans, a year-over-year increase of 95 percent, according to new market data from NPD Group. Educated and more...Learn More

IDC: Tablet Shipments Post 4Q Drop but 2014 Gain

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Worldwide tablet shipments posted a quarterly decline in 4Q 2014 – the first such drop since the first shipments were made back in 2010, according to the latest market data from IDC. Globally, shipments of tablets and 2-in-1 devices totaled 76.1 million in 4Q 2014,...Learn More

Older Adults and Technology Use Survey: 56% Need Help

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Surveying 100 people from a member base comprised predominantly of those 55 and older, technology support company iTOK found that well over half (56 percent) needed help learning how to use the new consumer information and communications (ICT) devices they received as gifts this past...Learn More

Ooyala: Mobile Video Will Represent Half of All Online Video Viewing by Late 2015

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Mobile and tablet devices accounted for 30 percent of all online video views during 3Q 2014 – 114 percent higher than a year ago, according to Ooyala’s Q3 2014 Global Video Index Report. The Telstra subsidiary predicts that mobile and tablet video viewing will account...Learn More

IDC: Better Smartphones and Longer Lifecycles Conspire for Slowdown in Tablet Growth

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A big slowdown in tablet growth is coming this year, as market growth slows to 7.2 percent, down sharply from 52.5 percent in 2013, according to a new forecast from IDC. At the core of the abrupt, sharp slowdown, shipments of Apple iPhones will experience...Learn More