TiVo: Percent of TV Viewers Multitasking Hits 94%

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Excerpts from TiVo’s “Second Annual TiVo Multitasking and Social TV Survey” reveal that TV viewers are doing a lot more multitasking while watching TV. Just over half (51 percent) of TiVo’s 856 survey respondents said they multitask every time or almost every time they watch...Learn More

IDC Studies B2B Purchase Decisions and Social Media

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Three-quarters of business-to-business (B2B) buyers and 84 percent of C-level/vice president executives use social media to support purchase decisions, according to market research from IDC. According to the the global study, B2B buyers most actively using social media to support purchase decision-making were more senior...Learn More

Researchers Challenge Hype About Twitter and TV

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Fewer than one in five (18 percent) of people online use Twitter to follow the TV show they’re watching, according to new Strategy Analytics’ market research that explores the six main ways people watch TV. Traditional TV viewers – “couch potatoes” – are the largest...Learn More

Benchmarking, While Valuable, Has Disruptive Implications

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Benchmarking–the practice of comparing one’s performance against other firms in the same industry–is widely practiced. Typically, such measures provide an indication of how well a firm is doing, compared to its competitors. Benchmarking across industries likewise can be quite useful, highlighting gaps or areas where...Learn More

Study: Amid Growing Threats, Nearly All Americans Have Online Privacy Concerns

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The growing sophistication, as well as frequency, of cyber attacks raises online privacy threat levels, an issue that Americans are increasingly concerned about. According to a survey of 2,100 American adults regarding online privacy developed by WP Engine and carried out by Harris Interactive, nearly...Learn More

Mobile Operators and IoT: Why the Big Interest?

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Any way one looks at the matter, telecom service providers have to invent or create big new revenue sources to replace dwindling voice revenues that historically have driven revenue and profits. In 2001, about 65 percent of total consumer end user spending for all things...Learn More

Facebook Free Wi-Fi Offered to North Carolina Students

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Google isn’t the only Internet software giant to get involved in the hardware and networking side of things. Facebook today said it would partner with non-profit Internet service provider Pangaea to provide free Wi-Fi connectivity to the homes of certain students in the Town of...Learn More

Experian: Millennials’ Smartphone Usage is 40% of Total

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Millennials ages 18-34 “are the most digitally connected generation” to date, according to a new report from Experian Marketing Services. Smartphone penetration among adult U.S. Millennials has reached 77 percent, with the average Millennial spending a whopping 14.5 hours a week using their smartphone. Overall,...Learn More

ComScore: Mobile Share of Social Media Usage Rises to 70%

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Smartphones and tablets combined to account for 60 percent of the total time Americans spent using digital media in May, up from 50 percent a year ago, and one of several “huge milestones which underscored just how impressive the medium’s ascendance has been in the...Learn More

Sprint Launches Private ‘Facebook Type’ Social Network

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CHICAGO (BUSINESS WIRE), June 23, 2014 – To help mobile users better organize, communicate and share information with those who matter most, Sprint (NYSE: S) is launching Sprint Framily Wall, a private and secure social media space for customers to connect. Sprint is the first...Learn More

Survey: Small Business Technology Adoption Doesn’t Match Perceived Value

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Small business technology adoption doesn’t match the value that businesses perceive from it, according to a new survey from Time Warner Cable Business Class (TWCBC) released coincidentally with National Small Business Week. A gap exists between those information and communications technologies (ICT) small businesses believe...Learn More

Report: Half of Second Screen Usage Relates to TV Viewing

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More Americans are using social media while watching television. According to a new study from the Council for Research Excellence (CRE), one of every six times viewers are watching TV they’re also using social media. Moreover, around half of social media activity while users are...Learn More