ComScore Finds Huge Growth in Mobile Media Consumption

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Strong growth in mobile devices and multi-platform content consumption continued unabated in 2014, as new research from comScore illustrates. “Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the...Learn More

Super Bowl and Social Media: Usage Highlights Key Engagement Opportunities

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NFL Super Bowl XLIX was the most-watched event in U.S. television history according to Nielsen. Examining mobile app usage during the event Flurry from Yahoo found that “the clear winner was Katy Perry and her half-time extravaganza.” Turning to the competition for consumer eyeballs, Flurry...Learn More

Report: Top Ten Telecom Social Media Engagers Lead Underperforming Industry

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Social media has rapidly earned a place among the roster of tools companies use to engage customers and enhance affinity and loyalty to brands and their businesses. Telecom companies in the U.S. and Canada fall short when it comes to putting social media to good use,...Learn More

Social Media Usage: Pew Finds 52% of Online Adults Use Two Sites or More

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A snapshot of social media use undertaken by the Pew Research Center this past September reveals significant year-over-year increases in the proportion of U.S. online adults making use of Twitter, Instagram and LinkedIn along with increased levels of user engagement with the most popular social...Learn More

TiVo: Percent of TV Viewers Multitasking Hits 94%

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Excerpts from TiVo’s “Second Annual TiVo Multitasking and Social TV Survey” reveal that TV viewers are doing a lot more multitasking while watching TV. Just over half (51 percent) of TiVo’s 856 survey respondents said they multitask every time or almost every time they watch...Learn More

IDC Studies B2B Purchase Decisions and Social Media

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Three-quarters of business-to-business (B2B) buyers and 84 percent of C-level/vice president executives use social media to support purchase decisions, according to market research from IDC. According to the the global study, B2B buyers most actively using social media to support purchase decision-making were more senior...Learn More

Researchers Challenge Hype About Twitter and TV

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Fewer than one in five (18 percent) of people online use Twitter to follow the TV show they’re watching, according to new Strategy Analytics’ market research that explores the six main ways people watch TV. Traditional TV viewers – “couch potatoes” – are the largest...Learn More

Benchmarking, While Valuable, Has Disruptive Implications

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Benchmarking–the practice of comparing one’s performance against other firms in the same industry–is widely practiced. Typically, such measures provide an indication of how well a firm is doing, compared to its competitors. Benchmarking across industries likewise can be quite useful, highlighting gaps or areas where...Learn More

Study: Amid Growing Threats, Nearly All Americans Have Online Privacy Concerns

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The growing sophistication, as well as frequency, of cyber attacks raises online privacy threat levels, an issue that Americans are increasingly concerned about. According to a survey of 2,100 American adults regarding online privacy developed by WP Engine and carried out by Harris Interactive, nearly...Learn More

Mobile Operators and IoT: Why the Big Interest?

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Any way one looks at the matter, telecom service providers have to invent or create big new revenue sources to replace dwindling voice revenues that historically have driven revenue and profits. In 2001, about 65 percent of total consumer end user spending for all things...Learn More

Facebook Free Wi-Fi Offered to North Carolina Students

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Google isn’t the only Internet software giant to get involved in the hardware and networking side of things. Facebook today said it would partner with non-profit Internet service provider Pangaea to provide free Wi-Fi connectivity to the homes of certain students in the Town of...Learn More

Experian: Millennials’ Smartphone Usage is 40% of Total

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Millennials ages 18-34 “are the most digitally connected generation” to date, according to a new report from Experian Marketing Services. Smartphone penetration among adult U.S. Millennials has reached 77 percent, with the average Millennial spending a whopping 14.5 hours a week using their smartphone. Overall,...Learn More