Pew Teens Online Research: Making Friends Online is Commonplace

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Nearly 6 of 10 U.S. teens ages 13-17 (57 percent) have made a new friend online. Social media and online game playing were the most common digital media channels teens used to strike up new friendships, according to Pew Research Center. Three in 10 (29...Learn More

Meeker’s Take on the Hottest Mobile Apps and Internet Sites

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Keeping up with new mobile apps and Internet sites, what they do and what’s popular is a daunting task. But one person who does a great job keeping on top of this is futurist Mary Meeker, who provided a wealth of valuable information about hot...Learn More

Teen Smartphone Usage: 92% Online Almost Constantly

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Ninety-one percent of U.S. teens venture online via mobile devices at least occasionally, according to the latest research from the Pew Research Center’sInternet, Science and Tech unit. Nearly all African-American teens reported doing so, “significantly more than white or Hispanic teens,” Pew’s Amanda Lenhart writes....Learn More

Ring Digital: Twitter Losing Ground to Facebook on Social TV

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It looks as if Twitter is losing ground to Facebook among social TV consumers according to the second edition of Ring Digital’s Social TV Index Report. To be released and distributed at the NAB (National Association of Broadcasters) Show in Las Vegas next week, the...Learn More

ComScore Finds Huge Growth in Mobile Media Consumption

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Strong growth in mobile devices and multi-platform content consumption continued unabated in 2014, as new research from comScore illustrates. “Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the...Learn More

Super Bowl and Social Media: Usage Highlights Key Engagement Opportunities

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NFL Super Bowl XLIX was the most-watched event in U.S. television history according to Nielsen. Examining mobile app usage during the event Flurry from Yahoo found that “the clear winner was Katy Perry and her half-time extravaganza.” Turning to the competition for consumer eyeballs, Flurry...Learn More

Report: Top Ten Telecom Social Media Engagers Lead Underperforming Industry

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Social media has rapidly earned a place among the roster of tools companies use to engage customers and enhance affinity and loyalty to brands and their businesses. Telecom companies in the U.S. and Canada fall short when it comes to putting social media to good use,...Learn More

Social Media Usage: Pew Finds 52% of Online Adults Use Two Sites or More

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A snapshot of social media use undertaken by the Pew Research Center this past September reveals significant year-over-year increases in the proportion of U.S. online adults making use of Twitter, Instagram and LinkedIn along with increased levels of user engagement with the most popular social...Learn More

TiVo: Percent of TV Viewers Multitasking Hits 94%

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Excerpts from TiVo’s “Second Annual TiVo Multitasking and Social TV Survey” reveal that TV viewers are doing a lot more multitasking while watching TV. Just over half (51 percent) of TiVo’s 856 survey respondents said they multitask every time or almost every time they watch...Learn More

IDC Studies B2B Purchase Decisions and Social Media

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Three-quarters of business-to-business (B2B) buyers and 84 percent of C-level/vice president executives use social media to support purchase decisions, according to market research from IDC. According to the the global study, B2B buyers most actively using social media to support purchase decision-making were more senior...Learn More

Researchers Challenge Hype About Twitter and TV

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Fewer than one in five (18 percent) of people online use Twitter to follow the TV show they’re watching, according to new Strategy Analytics’ market research that explores the six main ways people watch TV. Traditional TV viewers – “couch potatoes” – are the largest...Learn More

Benchmarking, While Valuable, Has Disruptive Implications

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Benchmarking–the practice of comparing one’s performance against other firms in the same industry–is widely practiced. Typically, such measures provide an indication of how well a firm is doing, compared to its competitors. Benchmarking across industries likewise can be quite useful, highlighting gaps or areas where...Learn More