Half of Teens Say They Suffer from Mobile Device Addiction, Six in 10 Parents Agree

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Young people use mobile devices a lot, so much so that half of teens in a new teen mobile use survey said they suffer from mobile device addiction. Six in 10 parents (59%) agree, according to the new market research from Common Sense Media. Furthermore,...Learn More

Small Business Website Survey: 36% Won’t Shop at Businesses Without One

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It’s more important for a small business to have a website than it is for the business to advertise on the air, conduct loyalty programs or have a Facebook page, according to a small business website survey from Time Warner Cable Business Class (TWCBC). Consumers...Learn More

NFL Game Streaming Coming to Twitter

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The NFL announced today that NFL game streaming is coming to Twitter for the upcoming NFL season. The deal includes the Thursday night NFL package, which will also be simulcast on traditional TV (including on NBC, CBS, and the NFL Network). The deal is for...Learn More

Study: Teens Prefer Email Vs. Social Media Marketing

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Teens prefer email vs. social media marketing, according to new research from Oxford, U.K.-based Adestra, which specializes in the development of enterprise digital marketing solutions. The findings are surprising, considering that teens and young adult Millennials have been the principal drivers of growth in social...Learn More

Super Bowl 50 Viewer Engagement: Game Itself Was Tops, Says TiVo

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This year’s collection of the most engaging Super Bowl commercials, promotions and game excerpts didn’t rise to the level of previous contests in terms of ¨sizzle¨ factor, according to TiVo, which makes a specialty of analyzing the Super Bowl as a media event. In contrast...Learn More

CTA Report: Social TV Use Leads Second Screen Behavior Among Millenials

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Social TV use is the favorite second screen activity for millennials, with viewing other content during first screen commercials running a close second. Nearly 9 in 10 young adult Millennials (88%) are using ¨second screens¨ to augment their first screen experience, the highest percentage of...Learn More

ComScore: Google Sites Unique Monthly Visitors Hit 248.4 Million

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Google swept top rankings in comScore’s December 2015 Search, Digital Media Property and Online Video Rankings. Google Sites led the core search market in December, garnering a 63.8% share of search queries, as well as earning a first place online video ranking by attracting 181...Learn More

Parks: 70% Are Daily Smartphone Video Streamers

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Seven in 10 U.S. smartphone users stream at least one short video clip a day, one illustration of how multi-functional smartphones and mobile apps are leading them to use their devices in new ways. Voice calls and texting remain the leading uses for smartphones, but...Learn More

OTT Video Habits Survey: 83% Watch On Demand

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More than 8 in 10 consumers (83 percent) watch on-demand video (VOD), four percent more than did so in April 2015, according to digital content delivery platform provider Limelight Networks’ second semi-annual ¨The State of Online Video¨ report. The amount of time adult viewers 18-69...Learn More

Desktop Video Market Share: Google Dominates, Says comScore

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ComScore on November 20 released market research reports ranking the leading digital multi-platform media properties and desktop online video services. Both online media sector rankings are based on market data drawn from comScore’s Media Metrix (MMX) Multi-Platform and Video Metrix services. Google continued its reign...Learn More

Brandwatch: Telecom Social Media Presence is Good, But Could Be Better

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Major carriers such as AT&T, Verizon and Sprint have high ¨social visibility¨ and are fairly well-developed when it comes to ¨social customer service.¨ That said, an opportunity exists for service providers to apply ¨social intelligence¨ to fuel growth and development of other business initiatives, according...Learn More

Seniors Technology Survey: 80% Would Use More ICT With Tech Support

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Eight in 10 seniors would make greater and more frequent use of information and communications technology (ICT) if they had ready access to technical support and assistance, according to in-house customer-based market research carried out by Bask. One of the largest providers of managed tech...Learn More