NCTC Uses Analytics, Targeted Marketing for Improved ARPU, Reduced Churn

NCTC, a regional broadband provider serving rural Tennessee and Kentucky, has seen a 15% increase in average revenue per customer (ARPU) by using broadband customer data analytics to create tightly targeted promotions. In an interview, NCTC Director of Technology Clint Carter explained how the company...Learn More

Small Business Customers Targeted with Vyve Free Wi-Fi Hotspots Promotion

Vyve Broadband, a cable broadband consolidator focuses on rural communities, is offering free Wi-Fi hotspots for business customers who sign up for its 105 Mbps service. The Vyve free Wi-Fi hotspots provide customers with a secure connection that is supported by a Vyve-branded portal through...Learn More

CenturyLink Price for Life Locks in Broadband Rates

CenturyLink Price for Life, announced yesterday, gives customers a monthly rate for internet service that does not change as long as the subscriber’s service plan and address remain the same. In addition the company said that it has upgraded speeds to 1 million homes and...Learn More

Legere Says Competitors Can’t Match T-Mobile Netflix Offer

T-Mobile said today that it will include a Netflix subscription in its unlimited T-Mobile ONE family plan service at no extra charge beginning September 12. “The world is about to find out what happens when you bring two disruptors together,” said T-Mobile CEO John Legere...Learn More

Availability of Complete Series Boosts Xfinity Watchathon Week Viewing

The ability to “binge watch” episodes of TV series on big and small screens alike has helped change the way viewers watch television. Having introduced Xfinity TV subscribers to “Watchathon Week” in 2013 — two years prior to the term “binge watch” being named “Word...Learn More

Sling Air TV Player Promotion Targets Cord Cutters

A new Sling Air TV promotion is targeted squarely at cord cutters. Starting today, viewers willing to shell out for three months or more of Sling TV service will receive a wireless AirTV Player and adapter for $50. That’s more than 50 percent off the...Learn More

GVTC Real Estate Partnership Program Enhances Brand Value and Customer Relationships

South Texas’s GVTC Communications has launched a novel telecom industry marketing partnership, joining with Coldwell Banker D’Ann Harper Realtors to launch the GVTC Just Plain Smart Move Program. The GVTC real estate partnership referral program will enable GVTC customers to qualify for up to $1,200...Learn More

Sling TV Free Preview Tied to Two Year Anniversary, Expands Cloud DVR Trial

Sling TV is celebrating its second anniversary with some promotions, including a Sling TV free preview. In a blog post, Sling TV CEO Roger Lynch recounted the organization’s growth and development. Offering live TV programming and content via the Internet at a starting price of...Learn More

T-Mobile KickBack Offers up to a $10 Monthly Bill Credit on Unused Data

The T-Mobile marketing machine spewed out its latest new offers yesterday – including T-Mobile KickBack, which offers customers a credit on their phone bill of up to $10 a month per line if they used 2 gigabytes (GB) of data or less in the previous...Learn More

Financial Market Un-phased by T-Mobile Giving Stock to Customers

T-Mobile’s announcement that it would give every customer a share of stock in the company seems to have had little impact on the financial market’s view of the company, judging by the company’s stock price performance since the news hit mid-day yesterday.  T-Mobile stock opened...Learn More

Telecom Network Analytics Key to Successful West Carolina Tel Marketing Campaign

It may not exactly have been “big data.” But a recent targeted marketing campaign conducted by West Carolina Tel illustrates how a relatively small company was able to use big data concepts to increase customer satisfaction and achieve substantial revenue gains. The company has been...Learn More

Atlantic Broadband Doubles Down on Netflix Promotions

The old adage ‘if you can’t beat them, join them’ may be part of the thinking for a growing number of service providers who are featuring Netflix promotions for both broadband and video offers. The online streaming giant, with over 50 million customers globally, consumes...Learn More

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