GVTC Real Estate Partnership Program Enhances Brand Value and Customer Relationships

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South Texas’s GVTC Communications has launched a novel telecom industry marketing partnership, joining with Coldwell Banker D’Ann Harper Realtors to launch the GVTC Just Plain Smart Move Program. The GVTC real estate partnership referral program will enable GVTC customers to qualify for up to $1,200...Learn More

Sling TV Free Preview Tied to Two Year Anniversary, Expands Cloud DVR Trial

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Sling TV is celebrating its second anniversary with some promotions, including a Sling TV free preview. In a blog post, Sling TV CEO Roger Lynch recounted the organization’s growth and development. Offering live TV programming and content via the Internet at a starting price of...Learn More

T-Mobile KickBack Offers up to a $10 Monthly Bill Credit on Unused Data

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The T-Mobile marketing machine spewed out its latest new offers yesterday – including T-Mobile KickBack, which offers customers a credit on their phone bill of up to $10 a month per line if they used 2 gigabytes (GB) of data or less in the previous...Learn More

Financial Market Un-phased by T-Mobile Giving Stock to Customers

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T-Mobile’s announcement that it would give every customer a share of stock in the company seems to have had little impact on the financial market’s view of the company, judging by the company’s stock price performance since the news hit mid-day yesterday.  T-Mobile stock opened...Learn More

Telecom Network Analytics Key to Successful West Carolina Tel Marketing Campaign

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It may not exactly have been “big data.” But a recent targeted marketing campaign conducted by West Carolina Tel illustrates how a relatively small company was able to use big data concepts to increase customer satisfaction and achieve substantial revenue gains. The company has been...Learn More

Atlantic Broadband Doubles Down on Netflix Promotions

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The old adage ‘if you can’t beat them, join them’ may be part of the thinking for a growing number of service providers who are featuring Netflix promotions for both broadband and video offers. The online streaming giant, with over 50 million customers globally, consumes...Learn More

Time Warner Cable PerkZone Offers Advice, Deals to Small Businesses

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Time Warner Cable Business Class hopes its new PerkZone initiative announced today will enhance small business customer loyalty and boost their customer satisfaction scores, said Phillip Brenner, director of customer experience for TWCBC, in an interview. “It’s about extending to our customers something beyond the...Learn More

T-Mobile Pays Termination Fees – and it’s Only Part of an Aggressive New Strategy

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To call T-Mobile a scrappy competitor would be a supreme understatement. The company made big news today with the announcement that it would pay up to $650 per line for up to five family members switching to T-Mobile from other carriers. T-Mobile’s offer includes giving...Learn More

Sprint Targets SMB Segment

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OVERLAND PARK, KS –March 12, 2013 — Sprint (NYSE: S) today announced an offer to help small businesses grow – while reducing their costs for wireless services. The company will offer up to $150 in savings for small businesses who buy any Sprint smartphone plus...Learn More

Frontier Introduces Second Broadband Line Concept, Second Connect

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Remember when dial-up Internet created a run on second lines? That trend fueled great growth (and cash flow) in telco access lines. Unfortunately for telcos, it was short lived. That growth came crumbling back down soon after broadband’s adoption curve spiked, causing customers to disconnect...Learn More

It’s Open Season on T-Mobile

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Poor T-Mobile. Their competitors are seizing on the AT&T deal limbo, painting T-Mobile as lying in wait for an uncertain outcome. Why in the world would you want to be a customer of a company like that, they argue? I watched the below Cricket commercial...Learn More

U.S. Cellular Offers $100 for ‘Switchers’

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CHICAGO (July 15, 2011) – Just in time for the new school year, U.S. Cellular (NYSE: USM) has dropped its prices on a slew of cutting-edge wireless devices that enhance families lives by helping them get organized for back-to-school. Through Sept. 8, U.S. Cellular’s newest...Learn More