Telecompetitor

Alltel has embraced Web 2.0 marketing methods, and appears to be seeing some success. Ad Week magazine examines some of Alltel’s web marketing strategies which includes MySpace pages and stand alone flash websites. The marketing campaigns feature Chad, Alltel’s fictional “cool” employee. Chad’s MySpace page quickly garnered 3,500 “friends” A stand alone flash website followed, centered on the ...

Alltel is confronting its larger wireless competitors head on with national advertising campaigns that mock them as uncool and inferior. The New York Times reports on Alltel’s latest marketing campaign, the Man Cave. Taking cues from GEICO’s successful cave man series, the Man Cave campaign combines interactive web properties, including a MySpace page, with national advertising spots that ...