Spotify Hulu Deal Aims to Lock Up Generation Z with Bundled Streaming Pact

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A new Spotify Hulu deal announced today will target college students with a bundled offer of music and video streaming. Spotify Premium for Students, now with Hulu will combine versions of Spotify and Hulu for a disruptive price of $4.99 per month. The deal includes...Learn More

Virtual MSOs Bigger Threat to Cable, Satellite, Telco Pay-TV than Netflix, Amazon

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The launch of “skinny” streaming TV and video service bundles by OTT providers, such as YouTube, poses the latest real and present danger to incumbent cable, satellite, and telco pay-TV vendors. A more recent market entrant in the U.S. and internationally, Virtual Multiple Systems Operators,...Learn More

Hulu vMVPD Service Enters Beta, Hulu with Live TV Joins Crowded Streaming PayTV Field

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A long discussed Hulu vMVPD service was unveiled today and it offers a streaming OTT payTV alternative to traditional payTV services offered by cable, telco, and DBS operators. Hulu with Live TV joins a crowded streaming OTT payTV field which includes DIRECTV NOW, PlayStation Vue,...Learn More

Report Finds Big Jump in Subscribers to Pay-TV Plus SVOD

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Growing numbers of TV viewers are approaching content and service offerings as a “smorgasbord,” mixing and matching traditional broadcast, pay-TV, video-on-demand (VOD) and streaming VOD/over-the-top (OTT) services to create their own “perfect TV offer,” according to new market research from Ampere Analysis.  Subscribers to pay-TV...Learn More

Parks: OTT Video Churn Holds Steady At Around 20 Percent

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Roughly 1 in 5 U.S. broadband households (19%) have canceled an OTT video service in the past 12 months, according to new market research from Parks Associates. The rate of OTT video customer churn has remained stable overall during the past year, even as market...Learn More

T-Mobile Hulu Promotion Taunts AT&T DIRECTV NOW

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In true-to-form combative style, T-Mobile launched a new T-Mobile Hulu promotion that offers a free year of Hulu service to customers who took advantage of their previous AT&T DIRECTV NOW promotion. The initial promotion offered a monthly credit to pay for a year of AT&T’s...Learn More

GfK MRI: Millennials Comprise 43% of Cordless Video Market

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Young adult Millennials (18-34) make up 43 percent of the U.S. cordless video market, defined as those who never have had cable, satellite or fiber optic TV service or “cut the cord” on these services, according to GfK MRI’s latest Cord Evolution research. Nearly one-third...Learn More

Report: HBO Shines in SVOD Customer Satisfaction

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HBO Now came out tops in SVOD customer satisfaction across 11 of 14 categories among subscription streaming VOD (SVOD) service providers covered in market research released by Strategy Analytics Jan. 19. HBO Now earned the highest SVOD customer satisfaction scores in all but three of...Learn More

Flurry: Communitainment Fuels 38.5 Percent Rise in Mobile App Usage

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The average amount of time U.S. mobile device users spend engaged with mobile app content rose another 38.5 percent between 2015 and 2016, according to Yahoo’s Flurry market research unit. That follows a 108 percent increase between 2014 and 2015. Researchers attribute this rise, in...Learn More

Mobile Video Viewing Survey Finds 85% Jump Since 2010

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Mobile video viewing has been growing rapidly and reached massive scale over the course of recent years, according to a new mobile video viewing survey. Some 1.1 billion consumers use their smartphones or other Internet-connected mobile devices to watch streaming video content, according to Ericsson...Learn More

Report: Amazon Prime Subscription Growth Surging, Netflix and Hulu’s Slip

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Amazon Prime subscription growth is getting a boost as the OTT video provider ¨unbundles¨ its streaming and shipping services. Subscription growth at Netflix and Hulu is falling short or expectations, however; prompting eMarketer to raise its original 2016 forecast for Amazon and lower it for...Learn More

Multiple OTT Subscription Households are Growing, Giving Rise to Self Bundling

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One streaming video OTT service isn’t enough, at least not for the 16% of the U.S. “viewing population,” who now live in multiple OTT subscription households. That’s up from 10 percent three years ago, according to a new market research report from GfK. The viewing...Learn More

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