Report Advises Positioning Sling TV as a Mobile Offering

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Sling TV is missing an opportunity, according to analyst firm Strategy Analytics, which advises positioning Sling TV as a mobile offering. In a new report, Strategy Analytics cites key factors in the success of Sling TV in addition to consumer motivations to replace traditional pay...Learn More

Cable Companies’ NCC Media to Sell Targeted Advertising

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NCC Media — a company owned by cable operators Charter, Comcast and Cox – said today that it is creating a new division that will “design, deploy and sell unified advertising solutions” that will use “non-personally identifiable data and targeting capabilities to create advanced video...Learn More

Execs on AT&T Video Transition Strategy: More OTT with Directv Shifted to Rural Areas

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AT&T CEO Randall Stephenson revealed a bit more about a developing AT&T video transition strategy on this week’s quarterly earnings call, including providing some additional details about the “very thin hardware client” that he first mentioned back in September. At that time, Stephenson said the...Learn More

Windstream Announces It Will Offer DIRECTV Services Across Footprint

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LITTLE ROCK, Ark., Feb. 01, 2018 (GLOBE NEWSWIRE) — Windstream (Nasdaq:WIN), a leading provider of advanced network communications and technology solutions, today announced it will offer AT&T’s DIRECTV satellite service and DIRECTV NOW streaming service to residential customers across its entire service area. The DIRECTV product offerings...Learn More

Sprint Hulu Deal: Three of the Big Four Now Bundle Video with Wireless

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A Sprint Hulu deal, announced today, will include the over-the-top video provider’s Limited Commercials service at no charge for customers who purchase Sprint’s Unlimited service. Sprint is the third of the four major wireless carriers to make bundled moves on the video front as video...Learn More

Amid Perfect Storm of Video Competition, AT&T Video Losses Mount: OTT to the Rescue?

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AT&T video losses are accelerating, with the carrier reporting it lost 390K traditional video subscribers in the third quarter of this year. That significant loss of Directv and U-verse TV subscribers is somewhat offset by net adds of 300K DIRECTV NOW subscribers, AT&T’s streaming OTT...Learn More

Report: Destination Television Boosts Pay-TV Viewing, Despite OTT Gains

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New research from J.D. Power provides evidence that pay-TV subscribers’ behavior is growing in complexity. The bottom line is that there is good news for everybody and that viewership share likely is not a zero-sum game. Key to traditional pay-TV popularity is what researchers called...Learn More

AT&T CEO: Bye-Bye DirecTV, Hello AT&T OTT Video

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AT&T plans to launch a cable TV-like service for delivery over-the-top over its own or a competitor’s broadband network in 2018, said AT&T CEO Randall Stephenson at an investor conference today. The AT&T OTT video offering will be in beta trials before year-end and is...Learn More

DIRECTV NOW Cloud DVR Will Come Courtesy of New Unified AT&T Entertainment Platform

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AT&T is working on a unified platform for all of its video services, including DIRECTV, DIRECTV NOW, and U-verse TV. A DIRECTV NOW Cloud DVR will be the first feature to show up from this new platform evolution, coming this summer, the company announced. Currently,...Learn More

CFO Touts Benefits of AT&T Broadband Bundles, Sees Broadband as a Growth Area Again

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AT&T broadband will be a growth area again, said John Stephens, senior executive vice president and chief financial officer for the carrier, at an investor conference today. He added that AT&T broadband bundles have helped the company minimize churn substantially. Stephens attributed AT&T’s improved broadband...Learn More

AT&T to Add 4K Coverage to Masters Tournament

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El Segundo, California — April 4, 2017 – It’s been said playing at Augusta National Golf Club is like being in the most perfect picture ever painted. Starting Thursday, AT&T1 and DIRECTV will bring viewers closer than ever to that picture when they apply their...Learn More

AT&T Offers DIRECTV NOW Customers One Year Of HBO Included with Service

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Dallas, Texas — March 20, 2017 — DIRECTV NOW, the AT&T live TV streaming service, just got a lot livelier for new customers. Starting today, new customers who subscribe to the DIRECTV NOW “Go Big” or “Gotta Have It” packages will have HBO included in their...Learn More

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