Verizon AOL Strategy Aims to Exploit $90 Billion Advertising Market Opportunity

+
A key initiative in 2017 for an evolving Verizon AOL strategy is to more tightly integrate Verizon/ AOL marketing initiatives, said Marni Walden, Verizon president of product innovation and new businesses, at a financial conference today. Moves that the carrier already has made in that...Learn More

Global OTT Content Revenues to Reach $53.2 Billion by Year-End

+
Global OTT content revenues will increase from $47.7 billion in 2015 to $53.2 billion by year-end 2016, according to a new market research report from Future Market Insights. The roster of market leaders is chock full of big, high-tech brand names, including Akamai, Amazon, Apple,...Learn More

Report: Changing Video Preferences Driving Renewed Interest in A La Carte Pay TV

+
Nearly 8 in 10 (78.0%) respondents said they would be interested in an a la carte pay tv service, according to an a la carte pay TV survey conducted by TiVo-owned market research specialist Digitalsmiths. Digitalsmiths-TiVo’s ¨Q3 2016 Video Trends Report: Consumer Behavior Across Pay-TV,...Learn More

AT&T Time Warner Regulatory Approval is But One Hurdle for the Blockbuster Deal

+
AT&T continues its move to transform itself into a media and mobile powerhouse with news of its Time Warner acquisition, announced over the weekend. With the move, AT&T could gain several blue chip media brands including HBO, CNN, Turner Networks, and Warner Brothers Studios, among...Learn More

Proposed FCC Independent Video Programming Rules Would Prohibit Certain Clauses

+
Proposed FCC independent video programming rules aim to give providers of such content more negotiating power with pay-TV providers by prohibiting certain contract clauses. The proposed changes came in the form of a notice of proposed rulemaking (NPRM) adopted today at the monthly commission meeting....Learn More

Verizon AOL Yahoo Strategy: Armstrong Sees Opening to Help Businesses Build Brands Online

+
Now that Verizon has acquired AOL and announced plans to acquire Yahoo, some telecom-centric observers are finding the Verizon AOL Yahoo strategy perplexing. But it all makes sense if you understand marketers, according to AOL CEO Tim Armstrong. “We invested in a clear gap in...Learn More

Broad 4K Video Adoption Expected by 2020

+
Video service providers (Pay TV and OTT) and content providers believe the majority of consumers and operators will adopt 4K UHD TV by 2020, according to a survey about 4K video adoption made by SNL Kagan and digital platform security provider Irdeto. Most respondents also...Learn More

New DISH Skinny Bundle, Flex Pack, Priced at $40

+
A new DISH skinny bundle, announced today, is the latest offer in an ongoing trend to tinker with the traditional pay-TV channel line-up. Skinny bundles typically provide a core channel line-up, with options for additional channel packs. The goal is to offer a lower cost...Learn More

Hulu Streaming Channel Line-Up Takes Shape After $580 Million Time Warner Investment

+
Time Warner announced a $580 million investment in Hulu that will also bring Turner networks to the upcoming Hulu streaming channel line-up. The investment secures a 10% stake in Hulu, valuing the OTT provider at $5.8 billion. Time Warner joins The Walt Disney Company, 21st...Learn More

FCC Acts on Retransmission Battle in $9.5M Sinclair Retransmission Consent Settlement

+
Sinclair Broadcast Group, a television broadcaster operating 173 stations in 81 U.S. markets, will pay $9.495 million to resolve an FCC Media Bureau investigation involving retransmission consent. The FCC alleged that Sinclair retransmission consent negotiations were not conducted in good faith. The action is significant...Learn More

TV Retransmission Fees Forecast to Hit $11.6 Billion by 2022

1
A new TV retransmission fees forecast calls for U.S. TV station owners to receive $11.6 billion in fees from multi-channel operators by 2022.  That’s a steep increase from the $6.4 billion in retransmission fees that station owners received in 2015, according to the forecast, which...Learn More

Sling Local Now to Offer Hyper-Local Content on Roku Devices

+
The Sling Local Now hyper-local content offering is now rolling out on Roku devices. The ad-free offering from The Weather Channel, previously available on devices supported by Sling TV, provides current, localized news, weather, sports and traffic updates.  Local Now is available to Sling ¨Best...Learn More