Roku Extends Its Media Player Market Share Lead, Amazon Fire TV Makes a Move

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Roku streaming media players were owned and used by 37 percent of broadband homes in the United States as of the first quarter of the year, according to media player market share research from Parks Associates. Roku has extended its lead among streaming media players,...Learn More

Report: U.S. Connected TV Users to Rise 10%, Roku Heads the Pack

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The number of U.S. connected TV users will continue to grow at a double-digit rate this year, rising 10.1% from 2016’s level. Smart TVs actually connected to the Internet will be the single largest category, according to eMarketer. In sum, 168.1 million people in the...Learn More

TV Households with a Connected TV Rises to 69%, Total Devices Surpass Pay-TV STBs

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New research from Leichtman Research Group (LRG) found that U.S. TV households with a connected TV has risen to 69%, up from 24 percent in 2010 and 50 percent in 2014. Connected TV devices include smart TV sets or other connected TV devices, which could...Learn More

Total Roku Hours Streamed Hits 1 Billion in a Single Month, Now 13.4M Total Roku Accounts

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Total Roku hours streamed reached a record 1 billion in December, the company said. The number included both video and audio streaming. According to the company, 13.4 million active Roku account holders streamed 9 billion hours in 2016. Roku’s active account base grew an impressive...Learn More

TDG: Connected TV Penetration Rises to 74% in Broadband Households

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The march towards using the Internet and IP-based networking platforms to host and distribute all types of media, including TV programming, continues amidst the growing wave of mobile video viewing and IoT tech. Case in point: connected TV penetration in broadband households has grown nearly...Learn More

Report: U.S. Connected TV Penetration to Reach 60% by Year-End, 202 Million Users in 2020

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The connected TV market will surge higher out to 2020, when U.S. connected TV penetration will represent 71.2 percent of U.S. Internet users and 60.4 percent of the national population in 2016, according to new market research from eMarketer. e-Marketer pegs this year’s growth rate...Learn More

Rise of Connected Devices Has Significant Customer Service and Experience Implications

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A survey about attitudes toward connected devices conducted by IDC found a considerable lack of knowledge on the part of users about their devices. Less than one-third of respondents (31%) believe they’re taking full advantage of their connected devices, including IoT-related smart home devices and...Learn More

Rio Olympics OTT Video Stats: NBC and Akamai Stream 3.3 Billion Minutes

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One hundred million unique users tapped into NBC’s digital coverage for the 2016 Rio Summer Olympics. NBC, in partnership with Akamai, racked up some impressive Rio Olympics OTT video stats. The companies set industry milestones in terms of coverage and the amount of digital video...Learn More

One-Quarter of Total OTT Video Subscriptions Driven by Connected Apps

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Connected device apps are increasingly important in driving OTT engagement, now accounting for more than one quarter of total OTT video subscriptions, according to new market research conducted by Parks Associates for Ooyala. Apps available via connected devices are the second most popular means subscribers...Learn More

Report Finds Roku with Biggest OTT Video Set Top Box Market Share

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Set-top boxes from the likes of Apple, Google and Roku are the fourth-most popular means of streaming OTT video in homes, according to OTT video set top box market share research from comScore. The OTT STBs ranked behind the ¨Big 3¨ – desktops, smartphones and...Learn More

NTIA Profiles Wearable Early Adopters

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Only 1 percent of Americans were using a wearable connected devices, such as a fitness band or smart watch as of July 2015, according to new research from the National Telecommunications and Information Administration (NTIA). These wearable device early adopters tended to use computers and...Learn More

LRG: Connected TV Households Rise to 65% of TV Households

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Connected TV households now comprise 65% of TV households, according to new research from LRG (Leichtman Research Group). By LRG’s definition, a connected TV household is one with a smart TV or with at least one TV connected to the Internet via a video game...Learn More

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