Telecompetitor

In a “sign of the times” legal claim, Verizon Wireless is suing Alltel for false advertising, claiming one of their famous “Chad” commercials is misleading. In the commercial, Alltel claims that VZW subscribers have to extend their contract when changing plans. A similar move with Alltel does not require extending a contract. Verizon is crying foul, saying since Oct. 1, 2007, VZW subscribers no longer ...

Alltel has embraced Web 2.0 marketing methods, and appears to be seeing some success. Ad Week magazine examines some of Alltel’s web marketing strategies which includes MySpace pages and stand alone flash websites. The marketing campaigns feature Chad, Alltel’s fictional “cool” employee. Chad’s MySpace page quickly garnered 3,500 “friends” A stand alone flash website followed, centered on the ...