Verizon AOL Strategy Aims to Exploit $90 Billion Advertising Market Opportunity

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A key initiative in 2017 for an evolving Verizon AOL strategy is to more tightly integrate Verizon/ AOL marketing initiatives, said Marni Walden, Verizon president of product innovation and new businesses, at a financial conference today. Moves that the carrier already has made in that...Learn More

Verizon AOL Yahoo Strategy: Armstrong Sees Opening to Help Businesses Build Brands Online

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Now that Verizon has acquired AOL and announced plans to acquire Yahoo, some telecom-centric observers are finding the Verizon AOL Yahoo strategy perplexing. But it all makes sense if you understand marketers, according to AOL CEO Tim Armstrong. “We invested in a clear gap in...Learn More

$4.8 Billion Verizon Yahoo Purchase Shows Carrier Determined Not To Be a “Dumb Pipe”

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After weeks of speculation, the Verizon Yahoo purchase was announced today as a “definitive agreement” requiring regulatory and shareholder approvals. The deal, valued at $4.83 billion, is the latest and perhaps biggest step in Verizon’s mobile content strategy. The Verizon Yahoo purchase “will put Verizon...Learn More

ComScore: Google Sites Unique Monthly Visitors Hit 248.4 Million

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Google swept top rankings in comScore’s December 2015 Search, Digital Media Property and Online Video Rankings. Google Sites led the core search market in December, garnering a 63.8% share of search queries, as well as earning a first place online video ranking by attracting 181...Learn More

Desktop Video Market Share: Google Dominates, Says comScore

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ComScore on November 20 released market research reports ranking the leading digital multi-platform media properties and desktop online video services. Both online media sector rankings are based on market data drawn from comScore’s Media Metrix (MMX) Multi-Platform and Video Metrix services. Google continued its reign...Learn More

Report: YouTube Continues to Lead Online Video Views, Facebook is Closing In

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The number of  online video views by Americans on desktop computers fell just shy of 195 million in September, according to the latest comScore Video Metrix report, which pegged the number at 194.8 million. Google sites continued to attract the most ¨eyeballs,¨ while AOL was...Learn More

Report: Number of Americans Watching Desktop Video Hits 194 Million

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Nearly 194 million Americans (193.6 million) watched online videos via desktop computers in June, comScore reports. Google sites continue to be the leading source of online video content among Americans, attracting 172.7 million unique viewers and driven primarily by YouTube video viewing, according to the...Learn More

What Does AOL Really Mean for Verizon?

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Verizon sees tremendous content monetization capabilities coming from its recent AOL acquisition, according to Verizon Digital Media Services (VDMS) Chief Product Officer Ted Middleton. In addition to generating a lot of quality content, AOL brings great technology for content monetization, which Verizon intends to leverage...Learn More

CFO: Verizon Mobile Video Plans Include Ad-Supported Offering

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Verizon plans to launch an ad-supported mobile video offering this summer that will not count against a customer’s monthly data allotment, said Verizon Executive Vice President and Chief Financial Officer Fran Shammo at an investor conference today. Also this summer Verizon plans to launch a...Learn More

Verizon Digital Strategy Now Includes Buying AOL

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Verizon will buy AOL for $4.4 billion or $50 per share. AOL primarily focuses on digital content and online advertising, but has a long storied past with the Internet. Its early foundation was built on dial-up Internet subscriptions, a legacy that still contributes today, with...Learn More

Report: Multi-Screen TV Viewing Far Exceeds OTT Video Viewing

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Americans spend an average 175 hours per month engaged with a combination of multi-screen TV, four major Internet portals, YouTube and Facebook – 35 hours/month more than they spend working, according to recent Nielsen and comScore market research findings. Eighty percent of that time is...Learn More

ComScore: 19.6 Billion Video Ad Views in U.S. in July

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Some 187 million Americans watched more than 48 billion online content videos in July, while video ad views totaled 19.6 billion, according to the latest comScore Video Metrix report. ComScore’s data once again revealed just how dominant Google is in this market. With YouTube the...Learn More