Verizon’s Oath Launches Extended Reality Ads, Combines 3D and VR

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Oath, a Verizon subsidiary, today at Cannes showed attendees how to engage customers and prospects through extended reality (XR) ads. Oath Extended Reality ads combine data, 3D ad formats and brand building to deliver 3D, programmatic virtual reality (VR) ads. Oath houses Verizon’s digital media...Learn More

Cable Companies’ NCC Media to Sell Targeted Advertising

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NCC Media — a company owned by cable operators Charter, Comcast and Cox – said today that it is creating a new division that will “design, deploy and sell unified advertising solutions” that will use “non-personally identifiable data and targeting capabilities to create advanced video...Learn More

AT&T DIRECTV NOW Roadmap: More Flavors to Come, Will Follow Mobile Product Strategy

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As consumer preferences shift away from traditional pay-TV linear video offerings and toward over-the-top offerings, AT&T intends to “make sure we gain more than our fair share” of OTT video, said John Donovan, CEO of AT&T Communications, today. Donovan outlined an AT&T DIRECTV NOW roadmap,...Learn More

Being the Product for Internet Giants Raises Privacy Concerns for Consumers

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U.S. consumers have serious privacy concerns about the ways in which their data is used by Internet companies and social media platforms, according to a personal internet data survey from Recon Analytics. Collection of this data and behaviors amounts to consumers acting as ‘the product’...Learn More

Report: Average Web Page Load Times Not Improving As Fast as Broadband Speeds

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Increases in average broadband speed have not brought a commensurate decrease in average web page load times, according to a new white paper from the American Enterprise Institute. Instead, average web page load times actually increased between the fourth quarter of 2015 and the same...Learn More

Report: Social Media for Live Streaming is a Win-Win-Win

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Social media can be a friend, not a foe, to established video networks and their advertisers, according to a report highlighting synergies between video networks and social media by Kagan, a media research group within S&P Global Market Intelligence. Social media for live streaming is...Learn More

AT&T Touts Fewer TV Commercial Interruptions as Potential Benefit of Time Warner Merger

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AT&T envisions the possibility that the number of ads during TV shows could decrease when the company’s planned merger with Time Warner is completed, said AT&T Chief Financial Officer John Stephens at an investor conference today. AT&T addressable advertising capabilities will improve dramatically with Time...Learn More

AT&T and DISH Acquiring INVIDI, Gains Leading Addressable Advertising Platform

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In what appears to be a classic co-opetition move, an announced partnership has AT&T and DISH acquiring INVIDI Technologies. Ad agency WPP is also part of the deal, which gives AT&T a controlling interest in the addressable advertising technology firm. Terms were not disclosed. Addressable...Learn More

Online Video Marketing Survey: Two-Thirds of Marketers Plan Campaigns

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Growing number of professional marketers and small business owners (SMBs) who see to their own marketing are turning to the latest online video production tools and social media to develop and run their own online marketing campaigns, according to an online video marketing survey from...Learn More

OTT Video Ad Blocking Concerns Rise With TV Viewing of OTT Video

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Internet video viewing accounts for 20 percent of all content viewed on broadband-household TV sets – an average 3.8 hours per week, according to Parks Associates’ ¨Tracking Eyeballs: Video Analytics and Measurement¨ market research report. As that number rises so do concerns on the part...Learn More

Local Ad Insertion Must Evolve to Meet the Multiscreen Challenge

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Cable and IPTV providers have long known about the advantages of offering TV advertising for their local businesses on popular cable TV networks. Besides generating additional revenue for their cable/IPTV operation, local ad insertion helps stimulate local economies and keeps ad spending local. While television...Learn More

Report: Successful Mobile Apps Advertise on TV

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New market research results from the Video Advertising Bureau (VAB) reveals a strong link between successful mobile apps and TV ads for those apps. VAB found that there was a positive correlation between TV ad spending and mobile app traffic for 77 percent of the...Learn More

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