Being the Product for Internet Giants Raises Privacy Concerns for Consumers

U.S. consumers have serious privacy concerns about the ways in which their data is used by Internet companies and social media platforms, according to a personal internet data survey from Recon Analytics. Collection of this data and behaviors amounts to consumers acting as ‘the product’...Learn More

Report: Average Web Page Load Times Not Improving As Fast as Broadband Speeds

Increases in average broadband speed have not brought a commensurate decrease in average web page load times, according to a new white paper from the American Enterprise Institute. Instead, average web page load times actually increased between the fourth quarter of 2015 and the same...Learn More

Report: Social Media for Live Streaming is a Win-Win-Win

Social media can be a friend, not a foe, to established video networks and their advertisers, according to a report highlighting synergies between video networks and social media by Kagan, a media research group within S&P Global Market Intelligence. Social media for live streaming is...Learn More

AT&T Touts Fewer TV Commercial Interruptions as Potential Benefit of Time Warner Merger

AT&T envisions the possibility that the number of ads during TV shows could decrease when the company’s planned merger with Time Warner is completed, said AT&T Chief Financial Officer John Stephens at an investor conference today. AT&T addressable advertising capabilities will improve dramatically with Time...Learn More

AT&T and DISH Acquiring INVIDI, Gains Leading Addressable Advertising Platform

In what appears to be a classic co-opetition move, an announced partnership has AT&T and DISH acquiring INVIDI Technologies. Ad agency WPP is also part of the deal, which gives AT&T a controlling interest in the addressable advertising technology firm. Terms were not disclosed. Addressable...Learn More

Online Video Marketing Survey: Two-Thirds of Marketers Plan Campaigns

Growing number of professional marketers and small business owners (SMBs) who see to their own marketing are turning to the latest online video production tools and social media to develop and run their own online marketing campaigns, according to an online video marketing survey from...Learn More

OTT Video Ad Blocking Concerns Rise With TV Viewing of OTT Video

Internet video viewing accounts for 20 percent of all content viewed on broadband-household TV sets – an average 3.8 hours per week, according to Parks Associates’ ¨Tracking Eyeballs: Video Analytics and Measurement¨ market research report. As that number rises so do concerns on the part...Learn More

Local Ad Insertion Must Evolve to Meet the Multiscreen Challenge

Cable and IPTV providers have long known about the advantages of offering TV advertising for their local businesses on popular cable TV networks. Besides generating additional revenue for their cable/IPTV operation, local ad insertion helps stimulate local economies and keeps ad spending local. While television...Learn More

Report: Successful Mobile Apps Advertise on TV

New market research results from the Video Advertising Bureau (VAB) reveals a strong link between successful mobile apps and TV ads for those apps. VAB found that there was a positive correlation between TV ad spending and mobile app traffic for 77 percent of the...Learn More

AT&T Lets Customers Put Connected Cars on Wireless Plans

Wireless customers have become accustomed to adding tablets, hotspots and other devices to smartphone price plans. AT&T is hoping customers also will put connected cars on wireless plans, announcing new options today in that area. Also today the carrier announced a new ad campaign called...Learn More

Ooyala Measures Mobile Video Viewing Growth at 616% Since 2012

Having increased 616 percent since 3Q 2012, mobile video views now account for 45 percent of all video views globally, Ooyala highlights in its ¨Global Video Index 3Q 2015.¨ Year-over-year, mobile video’s share of 3Q’s total was 50 percent higher. Smartphone video views accounted for...Learn More

AT&T AdWorks Launches Cross-Screen Addressable Advertising Trial

New York, New York — AT&T1 AdWorks is trialing the ability to offer an integrated addressable advertising2 campaign across TV and mobile devices. This trial will let advertisers reach the same consumers with the same message across multiple screens and is powered by AT&T AdWorks,...Learn More

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