Report: Social Media for Live Streaming is a Win-Win-Win

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Social media can be a friend, not a foe, to established video networks and their advertisers, according to a report highlighting synergies between video networks and social media by Kagan, a media research group within S&P Global Market Intelligence. Social media for live streaming is...Learn More

AT&T Touts Fewer TV Commercial Interruptions as Potential Benefit of Time Warner Merger

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AT&T envisions the possibility that the number of ads during TV shows could decrease when the company’s planned merger with Time Warner is completed, said AT&T Chief Financial Officer John Stephens at an investor conference today. AT&T addressable advertising capabilities will improve dramatically with Time...Learn More

AT&T and DISH Acquiring INVIDI, Gains Leading Addressable Advertising Platform

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In what appears to be a classic co-opetition move, an announced partnership has AT&T and DISH acquiring INVIDI Technologies. Ad agency WPP is also part of the deal, which gives AT&T a controlling interest in the addressable advertising technology firm. Terms were not disclosed. Addressable...Learn More

Online Video Marketing Survey: Two-Thirds of Marketers Plan Campaigns

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Growing number of professional marketers and small business owners (SMBs) who see to their own marketing are turning to the latest online video production tools and social media to develop and run their own online marketing campaigns, according to an online video marketing survey from...Learn More

OTT Video Ad Blocking Concerns Rise With TV Viewing of OTT Video

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Internet video viewing accounts for 20 percent of all content viewed on broadband-household TV sets – an average 3.8 hours per week, according to Parks Associates’ ¨Tracking Eyeballs: Video Analytics and Measurement¨ market research report. As that number rises so do concerns on the part...Learn More

Local Ad Insertion Must Evolve to Meet the Multiscreen Challenge

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Cable and IPTV providers have long known about the advantages of offering TV advertising for their local businesses on popular cable TV networks. Besides generating additional revenue for their cable/IPTV operation, local ad insertion helps stimulate local economies and keeps ad spending local. While television...Learn More

Report: Successful Mobile Apps Advertise on TV

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New market research results from the Video Advertising Bureau (VAB) reveals a strong link between successful mobile apps and TV ads for those apps. VAB found that there was a positive correlation between TV ad spending and mobile app traffic for 77 percent of the...Learn More

AT&T Lets Customers Put Connected Cars on Wireless Plans

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Wireless customers have become accustomed to adding tablets, hotspots and other devices to smartphone price plans. AT&T is hoping customers also will put connected cars on wireless plans, announcing new options today in that area. Also today the carrier announced a new ad campaign called...Learn More

Ooyala Measures Mobile Video Viewing Growth at 616% Since 2012

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Having increased 616 percent since 3Q 2012, mobile video views now account for 45 percent of all video views globally, Ooyala highlights in its ¨Global Video Index 3Q 2015.¨ Year-over-year, mobile video’s share of 3Q’s total was 50 percent higher. Smartphone video views accounted for...Learn More

AT&T AdWorks Launches Cross-Screen Addressable Advertising Trial

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New York, New York — AT&T1 AdWorks is trialing the ability to offer an integrated addressable advertising2 campaign across TV and mobile devices. This trial will let advertisers reach the same consumers with the same message across multiple screens and is powered by AT&T AdWorks,...Learn More

Meeker’s Take on the Hottest Mobile Apps and Internet Sites

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Keeping up with new mobile apps and Internet sites, what they do and what’s popular is a daunting task. But one person who does a great job keeping on top of this is futurist Mary Meeker, who provided a wealth of valuable information about hot...Learn More

Verizon Digital Strategy Now Includes Buying AOL

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Verizon will buy AOL for $4.4 billion or $50 per share. AOL primarily focuses on digital content and online advertising, but has a long storied past with the Internet. Its early foundation was built on dial-up Internet subscriptions, a legacy that still contributes today, with...Learn More

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