T-MobileA new T-Mobile senior citizens campaign targets Americans who are aged 55 or older with an aggressively priced unlimited mobile plan. The plan claims it can save seniors up to 60% over plans from their competitors.

T-Mobile ONE Unlimited 55+ offers one line for $50, with a second line added for an additional $10 per month. The fees include all taxes and regulatory fees. It does require an autopay feature, or there’s an additional $5 per month fee.

T-Mobile is going after a demographic who are often shifting away from family plans, as children age and move out on their own, causing their monthly wireless bills to increase, according to a company press release.

“If that weren’t bad enough, the carriers demand you pay a higher price per line as soon as the kids move out and off the family plan,” the press release states. “For example, moms and dads on Verizon who were once paying $45 each for four lines of unlimited (and getting slower) data — plus all those Verizon taxes and fees — could see the cost for each line jump to over $70 when they switch to just two lines.”

Plans like this could also entice seniors who haven’t already cut their home phone service, to now do so with a cheaper wireless plan and with kids out of their home. In addition to unlimited talk, text, and 4G LTE data, T-Mobile ONE plans include the following benefits:

  • Simple Global: unlimited text and data roaming and low flat-rate calling in 140+ countries and destinations
  • Mobile Without Borders: talk, text and surf in Mexico and Canada like you’re at home
  • Gogo Inflight: get unlimited texting all flight long and 1 free hour of smartphone Wi-Fi on all Gogo-equipped domestic flights
  • DIGITS: use your T-Mobile number on compatible phones, tablets and PCs, and use multiple numbers on one device
  • Mobile Hotspot: connect all your devices to the internet with included tethering data
  • Un-contract: only you have the power to change the price you pay
  • Carrier Freedom: T-Mobile helps cover your switching costs
  • T-Mobile Tuesdays: get thanked with free stuff every week just for being a customer

According to T-Mobile data sources, there are 93 million Americans in the U.S. over age 55, with 74% of them owning a smartphone.

“When this generation was getting their first phones, AT&T and Verizon were the only real options—and the Duopoly has been taking advantage of them ever since,” said T-Mobile CEO John Legere in the press release. “Where the Duopoly sees another group to patronize and monetize, we see an opportunity to bring the Un-carrier revolution to more people not getting the service or respect they deserve.”

This T-Mobile senior citizens campaign begins August 9th. It will require an in-store visit for new customers, as an ID check is required. Current customers can switch to the new service through all other channels, including online, according to the company.