Starz Indicates Downloading Having Little Impact on Subscription TV
As Internet video downloading expands, its competitive implications on traditional subscription video models are debatable. Starz Entertainment recently divulged that its Vongo movie download service apparently has minimal impact on its bread and butter subscription pay TV service. Light Reading reports on their cable digital news site, that Joe Cantwell, Starz vice president of marketing for advanced services, revealed that Vongo is not negatively impacting Starz subscriptions. Cantwell revealed some interesting data about Vongo. For example 30 to 36 percent of the Vongo subscriber base transports Vongo content from the PC to their TV and their subscriber base “skews heavily” towards men with an average age of 38.
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Categories: Broadband | Starz | video | Vongo
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