Growing at an explosive clip, tablet market growth isn’t going to level off any time soon. The installed base of tablet computers will continue to grow rapidly in coming years, exceeding 780 million units in 2016, according to a new forecast from Strategy Analytics.
“Since the introduction of the iPad, the tablet market has shown hyperbolic growth rate,” Strategy Analytics analyst Matthew McKee commented. “Yet, many households remain tablet-less. Price erosion in the premium and high tier segments, as well as the availability of a number of smaller, lower cost tablets, like the Kindle Fire and Nexus 7, will drive further sales.”
Tablet sales in the Asia-Pacific region will grow throughout the period, making it the single largest market for tablets in the world. “By the end of 2016, the Asia Pacific region will represent one-quarter of the entire global installed base, becoming the largest tablet owning region and nudging just ahead of North America,” added director of Tablets & Touchscreen Strategies (TTS) Peter King. “Strategy Analytics forecasts that China, India and Japan, amounting to 76 percent of Asia volumes, will be the big-three APAC countries.”