It’s digital voice assistants vs. smartphones on the home control front, and digital voice assistants (DVAs) are gaining ground, according to a new survey from Accenture. DVAs are replacing smartphones as the device of choice for entertainment and online purchasing for people who own both, Accenture said. Consumers who own in-home digital voice assistant devices are using their smartphones less often for entertainment and online purchasing, the survey showed.

Digital Voice Assistants Vs. Smartphones
“Digital voice assistant devices are challenging smartphones as the central hub for all activities in the home,” said David Sovie, global managing director of Accenture’s high-tech business, in a prepared statement. “These low-cost devices deliver valuable and practical benefits and are relatively easy to use, and their rapidly growing popularity is one of the most striking trends in the high-tech industry.”

Ownership of the digital voice assistant devices is projected to more than double this year, reaching 39% of the online population in India, 37% in the United States, 34% in Brazil, 33% in China, 26% in Germany and 24% in the United Kingdom, Accenture said in its press release.

Additionally, nearly two-thirds (63%) of respondents said they are either using or interested in using a digital voice assistant device, with the vast majority (94%) of current users either satisfied or very satisfied with these products.

According to data froom Google, nearly three-quarters (72%) of people who own a voice-activated speaker (another term for DVA) say that their devices are often used as part of their daily routines, while 62% of avid voice-activated speaker owners say they are likely to buy something through their voice-activated speaker in the next month.