Wi-Fi researchMore than three-quarters of U.S. broadband households use Wi-Fi for in-home network connectivity, according to Parks Associates research about in-home wireless data and the internet of things (IoT).

Wi-Fi is doing the large majority of work when it comes to home networking and data transport in U.S. broadband households amid ongoing rapid growth in network usage and data consumption, Parks’ senior director of research Harry Wang highlighted.  3G/4G cellular connections, then Ethernet cabling and network connections, followed.

In-Home Wireless Data
“Consumers already use lots of data on their mobile, smart home, and entertainment devices, and Wi-Fi is doing most of the work in the home, accounting for more than 70% of data used per month in U.S. broadband households,” Wang was quoted in a press release.

Furthermore, according to Parks Associates’ latest IoT-related research:

  • Roughly 50% of U.S. broadband households are willing to share data from smart devices for discounts on electricity, and 40% are willing to share data to update and improve their products.
  • More than 75% of U.S. broadband households use Wi-Fi for connectivity in the home and 50% report using 3G/4G services.
  • 40% of broadband households in Canada use a personal assistant device or app.

Consumer demand for data will continue to grow both inside and outside the home, Wang noted. So will the number of network devices acquired in U.S. households, which Wang highlights is expected to rise to more than 2.3 billion between 2015 and 2020.

“Providers and manufacturers must ensure their offerings can deliver a positive user experience despite these increasing demands—and that they are positioned to leverage new revenue opportunities emerging from the connected home,” he cautioned.