Web video viewing continued to grow worldwide in this year’s third quarter, as viewers increasingly use smartphones, tablets, gaming consoles, PCs and connected TVs to tune-in to television and other video content, according to Ooyala’s “Q3 2012 Global Video Index” report. Although tablets and smartphones only represent about 5% of total web videos viewed, that number has been increasing dramatically, according to Ooyla’s data.

The trend holds true in emerging and developed markets, as well as in households with traditional TV sets. Ooyala’s Q1 Video Index registered a jump in the share of tablet video viewing of 26% in March 2012 following the introduction of Apple’s iPad3. The overall share of tablet video viewing has surged 90% higher since.

Other key findings in the Q3 Global Video Index report include:

  • Tablet owners spent 71% of their total tablet video viewing time watching videos 10 minutes or longer.
  • 30% of total tablet viewing time was spent watching content over an hour long.
  • The overall share of tablet video viewing grew 90% in the past two quarters.
  • The amount of time users spent watching live video on gaming consoles more than doubled in Q3.
  • Desktop viewers tuned in to live video for an average of 40 minutes.

Its connected device “Big Data” tracking capabilities and customer base leaves Ooyala well-positioned to monitor and analyze “the increasing fragmentation of video across devices.” Its Global Video Index is based on tracking anonymized viewing habits of some 200 million viewers in more than 130 countries.

Australia’s biggest multi-service telecom provider Telstra is deploying Ooyala technology “across its footprint of IP-based video offerings, and reselling the Ooyala platform throughout the Asia-Pacific region,” according to an Ooyala press release.

In addition, Telstra was one of a group of investors leading a $35 million investment round, capital that will be used “to help drive standardization of Ooyala’s platform for video streaming, monetization and discovery among broadcasters and service providers.”