Newsletter
Google Left Banner
AT&T Launches Bundle Lacking a Landline
12 Sep, 2007
AT&T launched a new bundle of wireless and broadband that does not include a landline voice component. The bundle is priced at $60/month and includes 450 anytime wireless minutes, 5,000 night and weekend minutes, and unlimited free calling to other AT&T mobile customers. Unused minutes also roll over to the next month. AT&T is trialing this bundle in seven markets. This move may seem somewhat of an unusual step for a traditional land line phone company, but does demonstrate the influence and power of wireless and broadband. In fact, AT&T is slowly beginning to position itself as a wireless and broadband company, not a phone company.
Broadband and wireless service represent the future of telecom, and AT&T is testing the waters to see how quickly that future will arrive. This bundle is also one that cable can’t match – at least not yet. Look for AT&T to heavily market this bundle to the college student demographic, further diminishing the importance of landline telephone service with younger generations.
Read more detail about this bundling strategy in this Dallas Morning News article.
Also, read about AT&T's new mobility focused marketing campaign, which aims to promote AT&T as the company of choice for the mobile lifestyle.
digg this story
googlePost new comment
About Telecompetitor
Telecompetitor is the leading interactive hub for telecom competitive intelligence. We cover the telecom competitive landscape like no other, providing you the knowledge, insight, and analysis you need to stay ahead.
Channel
Events
Upcoming events which offer competitive insight and analysis:
NTCA Fall Conference
September 21-24, 2008 - Indian Wells, CA
WiMAX World
Sep 30 - Oct. 1, 2008 - Chicago, IL
TelcoTV Conference and Expo
November 11-13, 2008 - Anaheim, CA
Featured Article
Time to Prepare for DOCSIS 3.0 is Now
07 Aug, 2008
Second quarter results for broadband growth were a tad underwhelming. There are any number of factors which probably contributed to this slowdown, with the economic slowdown and housing crisis certainly towards the top of the list. But growth is also slowing because broadband penetration has grown considerably over the past few years, now ranging somewhere between 50% to 60% (depending on who you ask), and is beginning to slow down. There certainly is more room for growth, but at some point in the near future, broadband penetration will slow even more as it approaches saturation. It’s anyone’s guess what saturation is, but I would bet somewhere around 75% penetration of households (as a national average - individual markets will vary widely). From a service provider’s point of view, that suggests that posting continuing net adds of broadband customers will increasingly involve convincing a competitor's broadband customer base to switch service.
Is the next logical step to
Is the next logical step to offer VoIP over that DSL line?