iphone +small wireless carrrierUS adults are making more use of video calling via mobile devices, whether mobile phones, e-readers or tablets. Nearly one-quarter (23 percent) of those surveyed by market research specialist GfK reported taking part in a video call using one or other of these devices in the last 30 days, according to a press release.

Those making greatest use of mobile video calling often have high income and education levels, GfK’s Spring 2015 MRI Survey of the American Consumer revealed. GfK collected data from any app or website that might be used for making or receiving a video call on a mobile phone, tablet or e-reader.

Nearly 4 in 10  (37 percent) lived in households with annual earnings of $100,000 or more. Those in households with annual earnings of $250,000 or more are 59 percent more likely to be video callers, GfK concluded.

Furthermore, more than half (54 percent) of video callers were female. Six in ten (59 percent) were young adult Millennials between the ages of 19 and 38.

Between 8 and 9 of 10 (85 percent) of the 43.1 million who participated in a mobile video call used mobile phones. Almost one-quarter (23 percent) used a tablet or e-reader, GfK elaborated.

Mobile Video Calling Survey Results
Delving further into the characteristics of mobile video callers, GfK found that they were 30 percent more likely to have bachelor’s degrees than the average for the entire US adult population.

In addition, they are 34 percent more likely to have post-graduate degrees. Around one-third (30 percent) of students ages 18 and older said they had made or received video calls using mobile phones, e-readers or tablets in the 30 days prior to participating in the survey. That makes them 57 percent more likely to make use of mobile video calling than the average US adult, GfK noted.