Carrier Evolution

In 2011, the majority of all mobile phone owners consumed mobile media on their smart phones and tablet devices, marking an important milestone in the evolution of mobile from primarily a communication device to a content consumption tool. At the end of 2011, more than eight percent of all digital traffic was consumed beyond the “classic web” across devices such as smart phones and tablets. Content consumption is the big change

One of the more significant trends in online communications is usage attrition in web-based email services as consumers shift to social media and alternate communication channels, comScore notes.

The most notable declines in webmail engagement have been occurring among teens age 12 to 17 (down 31 percent) and 18 to 24 year olds (down 34 percent.). While the significant decline among teens represents a continuation of a similar trend observed last year, that 18 to 24 year olds are now moving away from webmail suggests a larger and more permanent shift in email usage may be occurring.

Part of this shift is attributable to the rising role of mobile devices in consumers’ digital lives, which is directly impacting how people engage with the classic web.