and the have reached an agreement that will allow cable operators to distribute their content in IP format across home networks. The new standard represented by this agreement is known as . This agreement will most likely result in the easy transfer of content, including VOD, to a variety of devices within the home, including laptops and mobile media players. Major Hollywood studios, including Sony Pictures, Walt Disney, and Warner Bros. have signed off on the deal. The proliferation of home networks has made the issue of content distribution much more relevant.

By reaching this agreement, the cable industry is moving forward in a unified way to ensure their operators have an effective and approved in-home network distribution method. The adage that subscribers want to consume content anywhere, anytime, and on any device is a driving force behind this move. This new agreement will contribute to the cable industry’s effort to meet this growing demand, and increase their competitiveness.