Dallas, Texas — March 20, 2017 — DIRECTV NOW, the AT&T live TV streaming service, just got a lot livelier for new customers. Starting today, new customers who subscribe to the DIRECTV NOW “Go Big” or “Gotta Have It” packages will have HBO included in their service for a year.

To sweeten the deal, new customers can still sign up for 3 months of pre-paid service on any DIRECTV NOW package and get an Apple TV included. Both offers end March 30.

“With our HBO offer we’re reminding consumers that DIRECTV NOW is the best choice for premium content,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group. “Our new DIRECTV NOW customers can stream HBO’s award winning content on virtually any screen, like ‘Game of Thrones’ and ‘Veep’ and its popular new series ‘Big Little Lies’ – all included with their service for a year. Plus, if you pre-purchase 3 months of DIRECTV NOW, you’ll get an incredible viewing experience with an Apple TV included.”

AT&T Unlimited Plus customers who also subscribe to any AT&T video service, including DIRECTV NOW, will receive a $25 monthly video credit. This is in addition to unlimited data, talk and text on the nation’s best data network.3 After 22GB of data usage, AT&T may slow speeds.

Press Release