hosted IPLarger businesses have traditionally been attracted to the low rates offered by the major telecommunications companies. Newer communication technologies, however, are threatening the major players’ pricing juggernaut.

One of the newer technologies resonating with some independents is IP Long Distance. Early adopters can offer low-priced, unregulated long-distance services to large companies in their coverage areas. And the good news is that large companies are signing on.

Now that they can be more competitive on pricing, a smaller telco has a greater chance of surviving in an already-competitive environment. In addition to having a better chance of surviving in their home environment, IP Long Distance allows the regional independent provider to go after larger businesses outside their traditional areas of coverage, translating to more opportunities for growth in lean, tough times.

Combining IP Long Distance and Quality Service
Market opportunities grow when you can offer the kinds of  low rates that IP Long Distance brings with the sterling service that independent providers are known for.

It’s no secret that the larger telecommunications companies are frequently ineffective in meeting customer needs. Anyone working at a large company will be familiar with having to wait on hold indefinitely, being passed from person to person, or not having their dedicated account representative return a call. The smaller telco tends to offer an experience that is more receptive to its customers’ needs; this is especially critical in these harder financial times.

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How It Would Work for You
Large businesses can communicate over IP via SIP (Session Initiation Protocol) trunking to a traditional public switched telephone network. A regional telco can now reach out to larger organizations with multiple branches, offices, or other outlets and deliver a cost-friendly, reliable voice solution that can also handle data, video, and real-time services like IP messaging through SIP trunking.

Decision makers at an independent telco simply need to do their research, ask questions, and find the right solution. There’s no reason why independent telecommunications providers should fear their futures. Embracing new technologies like IP Long Distance will help them take the next step in their long-running services and put them on a more equal footing with the bigger companies who make up their major competition.

mike meinel solarus

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