Search Result / directv now

AT&T DIRECTV NOW Roadmap: More Flavors to Come, Will Follow Mobile Product Strategy

As consumer preferences shift away from traditional pay-TV linear video offerings and toward over-the-top offerings, AT&T intends to “make sure we gain more than our fair share” of OTT video, said John Donovan, CEO of AT&T Communications, today. Donovan outlined an AT&T DIRECTV NOW roadmap, which he sees as key to achieving that goal. DIRECTV...Learn More

Telco Video Landscape Changing as Consolidated Launches DIRECTV NOW Streaming OTT

Consolidated Communications will begin marketing AT&T’s OTT streaming service DIRECTV NOW, the company announced today. DIRECTV NOW (DTVN) offers a streaming live channel line-up and video-on-demand and is positioned as a lower-cost option to traditional pay-TV video, delivered over-the-top. It’s an interesting move for Consolidated, considering they already offer their own traditional pay-TV service. It...Learn More

Total Directv Now Subscribers Hits 1 Million, AT&T Announces OTT Enhancements

Total Directv Now subscribers have reached the 1 million mark, AT&T announced today. AT&T’s streaming OTT service provides a live channel line-up and video-on-demand, competing with a growing number of OTT alternatives to traditional pay-tv services. Directv Now is about a year old. There was an initial push that garnered 250K subscribers by year end...Learn More

AT&T: With 800K Subs, We Now Know Enough About DirecTV Now to Take it To the Next Level

The next AT&T DirecTV Now platform will provide cloud DVR capability and will support pay-per-view and digital ad insertion, said John Stephens, AT&T senior executive vice president and chief financial officer, at a financial conference today. DirecTV Now is the company’s over-the-top video offering launched late last year. Next AT&T DirecTV NOW Platform AT&T currently...Learn More

DIRECTV NOW Cloud DVR Will Come Courtesy of New Unified AT&T Entertainment Platform

AT&T is working on a unified platform for all of its video services, including DIRECTV, DIRECTV NOW, and U-verse TV. A DIRECTV NOW Cloud DVR will be the first feature to show up from this new platform evolution, coming this summer, the company announced. Currently, AT&T operates three separate video platforms, including its satellite based...Learn More

AT&T 5G Trials Now Include DIRECTV NOW Streaming in Austin

Video streaming across a fixed 5G network is now a part of AT&T 5G trials as the carrier introduces DIRECTV NOW streaming to its Austin 5G trial. Fixed wireless 5G trials began in Austin back in 2016. Austin joins Middletown, New Jersey, where video streaming over millimeter wave (mmWave) testing is also taking place in...Learn More

DIRECTV NOW Streaming Service Available on the Roku Platform

May 30, 2017 — LOS GATOS, Calif.–(BUSINESS WIRE)–Roku, Inc. today announced the availability of an early release of AT&T’s1 video streaming service, DIRECTV NOW, on the select Roku® devices – Roku TV™ 4K models, the Roku Ultra, Roku Premiere+, Roku Premiere, Roku Express, Roku Express+, Roku Streaming Stick (model 3600R), Roku 4, Roku 3 and Roku 2...Learn More

AT&T Offers DIRECTV NOW Customers One Year Of HBO Included with Service

Dallas, Texas — March 20, 2017 — DIRECTV NOW, the AT&T live TV streaming service, just got a lot livelier for new customers. Starting today, new customers who subscribe to the DIRECTV NOW “Go Big” or “Gotta Have It” packages will have HBO included in their service for a year. To sweeten the deal, new customers...Learn More

T-Mobile Hulu Promotion Taunts AT&T DIRECTV NOW

In true-to-form combative style, T-Mobile launched a new T-Mobile Hulu promotion that offers a free year of Hulu service to customers who took advantage of their previous AT&T DIRECTV NOW promotion. The initial promotion offered a monthly credit to pay for a year of AT&T’s new OTT video service, DIRECTV NOW, to customers who switched...Learn More

AT&T Says Total DIRECTV NOW Subscribers Push Video Net Adds to 200K

In an 8-K filing with the SEC, AT&T revealed total DIRECTV NOW subscribers drove 200K net adds to their video portfolio, as of the end of 2016. The filing highlights an expected quarterly loss of $1 billion for AT&T, driven primarily by pension and benefits costs, according to the company. AT&T put significant emphasis on...Learn More

T-Mobile Takes on AT&T with Free DIRECTV NOW Promotion

A free DIRECTV NOW promotion from T-Mobile aims to take some steam out of AT&T’s efforts to leverage the ‘mobile first’ OTT service, launched a couple of weeks ago. T-Mobile announced that not only are they adding DIRECTV NOW to their Binge On promotion (which zero rates it against monthly data allowances), but also offering...Learn More

CEO on AT&T DIRECTV NOW Sales: December Sales Target Reached Already

AT&T already has hit the December target the company had set for its DIRECTV NOW sales figures, which launched just last week, said AT&T CEO Randall Stephenson today. Stephenson made his comments at the UBS Global Media and Communications Conference, which was also webcast. DIRECTV NOW lets customers stream pay-TV content to mobile devices without...Learn More

Don’t Miss Any of Our Content

What’s happening with broadband and why is it important? Find out by subscribing to Telecompetitor’s newsletter today.

You have Successfully Subscribed!